{"id":61337,"date":"2022-03-15T17:14:09","date_gmt":"2022-03-15T16:14:09","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=61337"},"modified":"2022-03-17T10:47:04","modified_gmt":"2022-03-17T09:47:04","slug":"les-tendances-de-lemballage-au-japon","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/03\/15\/les-tendances-de-lemballage-au-japon\/","title":{"rendered":"Les tendances de l&#8217;emballage au Japon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61337\" class=\"elementor elementor-61337\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les tendances de l&#8217;emballage au Japon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c53fa0\" data-id=\"6c53fa0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a57d4c elementor-widget elementor-widget-post-info\" data-id=\"3a57d4c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/03\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mars 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa6769 elementor-widget elementor-widget-text-editor\" data-id=\"1fa6769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces derni\u00e8res semaines, nous avons eu l&rsquo;immense plaisir de collaborer avec Monia Merabet, fondatrice de WeOutWow, pour partager les tendances en mati\u00e8re de packaging dans le domaine du parfum et du maquillage. Aujourd&rsquo;hui, le sujet qu&rsquo;elle aborde plus en d\u00e9tail est les tendances en mati\u00e8re d&#8217;emballage au Japon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9813377 elementor-widget elementor-widget-text-editor\" data-id=\"9813377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si le Japon, l\u2019Asie en r\u00e8gle g\u00e9n\u00e9rale, est en avance sur les produits rechargeables, le monodose, ou les produits de maquillage \u00ab\u00a0accessoire de mode\u00a0\u00bb. Cet article illustre bien les tendances que nous avons remarqu\u00e9es lors de nos derniers ADF&amp;PCD et PLD Innovation Awards.<\/p>\n<p>Le Japon est connu dans le monde entier pour son caract\u00e8re unique, et parfois excentrique. L\u2019emballage a une grande importance car il doit \u00eatre attrayant en termes de design, mais aussi pratique pour les consommateurs. Dans le secteur de la beaut\u00e9, les marques japonaises repr\u00e9sentent 80% des ventes sur le march\u00e9 int\u00e9rieur et investissent \u00e9norm\u00e9ment de temps dans le d\u00e9veloppement constant de nouveaux produits.<\/p>\n<p style=\"text-align: justify\">En effet, les consommateurs japonais sont tr\u00e8s sensibles \u00e0 l\u2019innovation et aiment essayer de nouvelles choses, voir de nouveaux designs et acheter des produits qui leur faciliteront la vie. Bien qu\u2019il existe des tendances en mati\u00e8re d\u2019emballage cosm\u00e9tique similaires \u00e0 celles de l\u2019Occident, il y en a aussi beaucoup qui sont uniques au march\u00e9 japonais et qui valent la peine d\u2019\u00eatre examin\u00e9es.<span style=\"text-align: justify\">&nbsp;<\/span>&nbsp;<\/p>\n<p><span style=\"font-weight: bold\">REFILL&nbsp;<\/span><\/p>\n<p>Les produits de beaut\u00e9 rechargeables sont un concept encore assez nouveau pour les consommateurs occidentaux, mais ils ont commenc\u00e9 il y a longtemps au Japon. Par exemple, le g\u00e9ant des cosm\u00e9tiques Kao a lanc\u00e9 ses premiers packs de recharge en 1991 et a continuellement d\u00e9velopp\u00e9 de nouveaux produits rechargeables. R\u00e9cemment, la soci\u00e9t\u00e9 a lanc\u00e9 Raku-Raku Switch, pour \u00e9liminer l\u2019utilisation de bouteilles en plastique. Il s\u2019agit d\u2019un bec distributeur qui peut \u00eatre directement fix\u00e9 et utilis\u00e9 avec des sachets \u00e9co-recharges.&nbsp;<\/p>\n<p>C\u00f4t\u00e9 maquillage, les produits rechargeables sont \u00e9galement sur le march\u00e9 depuis un certain temps, et certaines cat\u00e9gories, comme les poudres compactes et les fonds de teint en poudre, ont toujours des recharges, quel que soit leur prix. Les recharges de nombreuses marques sont de la m\u00eame taille, de sorte que les \u00e9tuis compacts sont interchangeables et que les consommateurs peuvent utiliser des recharges d\u2019autres marques.<\/p>\n<p><span style=\"font-weight: bold\">MONODOSES &amp; PACKS&nbsp;&nbsp;<\/span><\/p>\n<p>L\u2019emballage au Japon doit \u00eatre pratique pour les utilisateurs et leur faciliter la vie.&nbsp; Une cat\u00e9gorie tr\u00e8s populaire dans les cosm\u00e9tiques a b\u00e9n\u00e9fici\u00e9 de cette philosophie, le segment du nettoyage. Toujours en t\u00eate des listes de best-sellers se trouve le Clear Powder Wash de Suisai (Kanebo). Pr\u00e9sent\u00e9 de mani\u00e8re individuelle, chaque capsule est con\u00e7ue pour distribuer la quantit\u00e9 parfaite de produit et est pr\u00e9sent\u00e9e comme hygi\u00e9nique et facile \u00e0 transporter.&nbsp;<\/p>\n<p>Un autre format d\u2019emballage int\u00e9ressant et pratique au Japon concerne les masques en tissu. Les masques en tissu sont utilis\u00e9s tr\u00e8s fr\u00e9quemment, parfois quotidiennement, par les consommateurs japonais. Pour r\u00e9duire les sachets d\u00e9chirables \u00e0 usage unique, deux options ont \u00e9t\u00e9 d\u00e9velopp\u00e9es : des sachets refermables contenant plusieurs masques ou bo\u00eetes (semblables \u00e0 une bo\u00eete \u00e0 mouchoirs). Les marques locales, Lululun ou La Rose de Versailles sont populaires dans ce segment.<\/p>\n<p><b>KAWAII&nbsp;&nbsp;<\/b><b>&nbsp;<\/b><\/p>\n<p>Tout le monde a probablement entendu au moins une fois le mot kawaii (mignon en japonais) et ce n\u2019est un secret pour personne qu\u2019en Asie, la mignonnerie est consid\u00e9r\u00e9e comme tr\u00e8s attrayante. Dans la consommation aussi, les produits et les emballages doivent \u00eatre mignon. Certaines marques de maquillage ont d\u00e9cid\u00e9 de d\u00e9velopper toute leur identit\u00e9 sur cette esth\u00e9tique f\u00e9minine et mignonne. Les couleurs girly et douces, les motifs de fleurs et de pierres pr\u00e9cieuses, les tubes et les palettes ressemblant \u00e0 des bijoux sont des emballages populaires dans le pays chez les jeunes filles mais aussi chez les femmes plus matures.&nbsp;&nbsp;<\/p>\n<p>En effet, les femmes japonaises utilisent du maquillage tous les jours et font souvent des retouches de maquillage pendant la journ\u00e9e (au travail, pendant les d\u00e9placements ou dans les caf\u00e9s), de sorte que les produits de maquillage, et donc les emballages, sont consid\u00e9r\u00e9s comme des accessoires de mode pour beaucoup. Les marques \u00e0 conna\u00eetre sont Jill Stuart Beauty, Anna Sui ou Majolica Majorque.<\/p>\n<p><b>TENDANCES AUX ADF&amp;PCD ET PLD INNOVATION AWARDS<\/b><\/p>\n<p>Tout d&rsquo;abord, prenons la tendance de la recharge, Beiersdorf a pr\u00e9sent\u00e9 et gagn\u00e9 un ADF Innovation Awards pour son produit<b> \u00ab Ecorefill Caring Foam Soap \u00bb.&nbsp;<\/b><\/p>\n<p>La bouteille rechargeable est faite \u00e0 partir des mat\u00e9riaux 100% recycl\u00e9s. Nivea a choisi un mat\u00e9riau transparent pour la bouteille afin de s&rsquo;assurer que les consommateurs puissent remplir la quantit\u00e9 exacte d&rsquo;eau pour dissoudre parfaitement le comprim\u00e9. La pompe soutient l&rsquo;exp\u00e9rience du consommateur en distribuant une mousse. L&#8217;emballage de ces recharges est une bo\u00eete pliante sans rev\u00eatement plastique, ce qui rend le produit plus respectueux de l&rsquo;environnement.<\/p>\n<p>Pour les PCD Innovation Awards c\u2019est <b>Trestique <\/b>qui a propos\u00e9 un mascara rechargeable. Enfin, Valentino Beauty (L\u2019Or\u00e9al) qui a candidat\u00e9 avec son<b> \u00ab GO-CLUTCH + MINIROSSO \u00bb <\/b>et qui a remport\u00e9 un prix cette ann\u00e9e \u00e0 la forme d\u2019une minaudi\u00e8re qui propose une poudre ou un rouge \u00e0 l\u00e8vres, le tout rechargeable.&nbsp;<\/p>\n<p><b>PAR RAPPORT \u00c0 WEOUTWOW<\/b><\/p>\n<p>\u00ab\u00a0WeOutWow est une agence de tendances et d\u2019innovation strat\u00e9gique. Nous vous guidons pour acc\u00e9l\u00e9rer votre croissance, garder une longueur d\u2019avance sur la concurrence, \u00eatre cr\u00e9atif et d\u00e9velopper des concepts pour surpasser vos clients.\u00a0\u00bb<\/p>\n<p>\u00ab\u00a0Bas\u00e9 \u00e0 Paris et Tokyo avec un r\u00e9seau de trendspotters ind\u00e9pendants en Asie, en Europe et aux \u00c9tats-Unis. Nous recherchons quotidiennement de nouveaux signaux, concepts et tendances dans les domaines de la beaut\u00e9, du luxe et de toutes les industries cr\u00e9atives.\u00a0\u00bb<\/p>\n<p>Ils utilisent ces connaissances pour vous fournir de l\u2019inspiration et des id\u00e9es concr\u00e8tes. Ses services exploitent les tendances pour vous permettre de rester pertinent sur le march\u00e9, de cr\u00e9er de nouvelles opportunit\u00e9s commerciales et d\u2019optimiser vos strat\u00e9gies.<\/p>\n<p>Prenez contact avec WeOutWow \u00e0 l\u2019adresse hello@weoutwow.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399b557 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"399b557\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.chloecamille.net\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2.png\" class=\"attachment-full size-full wp-image-61431\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2-1024x536.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500061 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png\" class=\"attachment-full size-full wp-image-500062\" alt=\"Clarins Double Serum Foundation\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" >\n\t\t\t\tAptar accompagne Clarins avec un packaging sur mesure pour le Double Serum Fond de Teint\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500016 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500019\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" >\n\t\t\t\tLe nouveau pack Captain Morgan Sliced arrive en canette pr\u00eate \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500017 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png\" class=\"attachment-full size-full wp-image-500029\" alt=\"Quadpack Lotus Pod\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" >\n\t\t\t\tQuadpack d\u00e9voile Lotus Pod, l\u2019applicateur effet froid nouvelle g\u00e9n\u00e9ration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499997 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/22\/remy-cointreau-modernise-lidentite-visuelle-de-metaxa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png\" class=\"attachment-full size-full wp-image-499999\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/22\/remy-cointreau-modernise-lidentite-visuelle-de-metaxa\/\" >\n\t\t\t\tR\u00e9my Cointreau modernise l&rsquo;identit\u00e9 visuelle de Metaxa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499932 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499934\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" >\n\t\t\t\tDe l&rsquo;artisanat au patrimoine : comment les spiritueux s&rsquo;inspirent des nouvelles tendances en mati\u00e8re de design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499919 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png\" class=\"attachment-full size-full wp-image-499929\" alt=\"Dior Cuir Saddle Parfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" >\n\t\t\t\tUn sac embl\u00e9matique de Dior devient l\u2019inspiration d\u2019un nouveau parfum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res semaines, nous avons eu l&rsquo;immense plaisir de collaborer avec Monia Merabet, fondatrice de WeOutWow, pour partager les<\/p>\n","protected":false},"author":1,"featured_media":61431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Les tendances de l\u2019emballage au Japon","_seopress_titles_desc":"Ces derni\u00e8res semaines, nous avons eu le grand plaisir de collaborer avec Monia Merabet, fondatrice de WeOutWow, pour partager les tendances en mati\u00e8re de packaging dans le domaine du parfum et du maquillage. Aujourd&#039;hui, le sujet qu&#039;elle aborde en profondeur est le suivant : les tendances en mati\u00e8re d&#039;emballage au Japon.","_seopress_robots_index":"","footnotes":""},"categories":[101,120,116],"tags":[],"edition":[],"class_list":["post-61337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-innovation-2","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/61337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=61337"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/61337\/revisions"}],"predecessor-version":[{"id":61625,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/61337\/revisions\/61625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/61431"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=61337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=61337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=61337"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=61337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}