{"id":70115,"date":"2022-04-26T16:19:19","date_gmt":"2022-04-26T14:19:19","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=70115"},"modified":"2022-04-27T12:31:12","modified_gmt":"2022-04-27T10:31:12","slug":"etude-de-cas-de-design-crasters-rest","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/04\/26\/etude-de-cas-de-design-crasters-rest\/","title":{"rendered":"\u00c9tude de cas de design | Craster&rsquo;s Rest"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70115\" class=\"elementor elementor-70115\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Craster&rsquo;s Rest<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/04\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>avril 26, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studio Unbound a \u00e9t\u00e9 contact\u00e9 par une \u00e9quipe de p\u00eacheurs du Nord pour les aider \u00e0 partager avec le monde leur secret de brassage, une recette raffin\u00e9e transmise de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration par les habitants de la ville. Le Craster&rsquo;s Rest est un gin sec c\u00f4tier fabriqu\u00e9 dans une distillerie de cuivre et magnifiquement infus\u00e9 avec de l&rsquo;eau sal\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/p>\n<p>Craster est une ville pittoresque situ\u00e9e sur la c\u00f4te anglaise de Northumbria, avec une longue tradition de p\u00eache. Le gin Craster&rsquo;s Rest a vu le jour gr\u00e2ce aux p\u00eacheurs de la r\u00e9gion qui ont brass\u00e9 leur propre gin pour leur apporter un peu de \u00ab\u00a0courage hollandais\u00a0\u00bb lorsqu&rsquo;ils affrontaient les tristement c\u00e9l\u00e8bres et incroyablement dangereuses mers du Nord. Le nom \u00ab\u00a0The Craster&rsquo;s Rest\u00a0\u00bb repr\u00e9sente le soulagement des hommes lorsqu&rsquo;ils rentraient chez eux, et selon la vieille fable des marins, lorsque la ville accueillait les hommes sains et saufs, elle se reposait.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Studio_Unbound_Packaging_CrastersRest_Image3.jpg\" alt=\"\" width=\"800\" height=\"545\"><\/p>\n<p><b><span style=\"font-weight: bold;\">Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/span><\/b><\/p>\n<p>Le march\u00e9 du gin artisanal, en particulier au Royaume-Uni, est extr\u00eamement comp\u00e9titif : de nouveaux gins artisanaux sont attribu\u00e9s \u00e0 presque toutes les villes et, dans certains cas, m\u00eame aux routes de Londres. Nous voulions donc cr\u00e9er un design de bouteille et d&#8217;emballage inattendu et qui perturbe le march\u00e9. L&rsquo;histoire du gin est int\u00e9ressante : il s&rsquo;agit d&rsquo;une ancienne recette des villes de p\u00eacheurs que ces derniers buvaient avant de partir \u00e0 la mer. Cela a \u00e9voqu\u00e9 beaucoup de visuels riches, mais ce qui nous a frapp\u00e9s le plus \u00e9tait les vieilles bou\u00e9es de p\u00eache en verre utilis\u00e9es au d\u00e9but des ann\u00e9es 1900. Nous avons d\u00e9cid\u00e9 que ces jolis objets devaient \u00eatre la base de notre conception.<\/p>\n<p>Nous nous sommes donc attel\u00e9s \u00e0 la t\u00e2che de faire en sorte que ces bouteilles ressemblent le plus possible \u00e0 ces bou\u00e9es de p\u00eache.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Studio_Unbound_Packaging_CrastersRest_Image7.jpg\" alt=\"\" width=\"1200\" height=\"698\"><\/p>\n<p><b><span style=\"font-weight: bold;\">Quels d\u00e9fis avez-vous d\u00fb relever lors de la fabrication de ce pack ?&nbsp;<\/span><\/b><\/p>\n<p>Il y avait plusieurs d\u00e9fis \u00e0 relever, mais le plus important \u00e9tait de faire en sorte que la corde s&rsquo;enroule autour de la bouteille comme elle le fait. Nous avons d\u00fb r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont les n\u0153uds allaient reposer sur le verre et \u00e0 la meilleure fa\u00e7on de les attacher proprement en haut et en bas de la bouteille. Apr\u00e8s des centaines de prototypes, nous avons demand\u00e9 l&rsquo;aide d&rsquo;un mod\u00e9lisateur 3D pour donner vie \u00e0 ce projet.<\/p>\n<p>L&rsquo;autre d\u00e9fi consistait \u00e0 coordonner les diff\u00e9rents mat\u00e9riaux pour qu&rsquo;ils s&rsquo;harmonisent sans se concurrencer. Nous avions la texture du verre souffl\u00e9, la corde, l&rsquo;\u00e9tiquette en PVC en forme de col de manteau de p\u00eacheur, mais c&rsquo;est le bouchon qui a \u00e9t\u00e9 le plus long \u00e0 r\u00e9aliser, un changement de derni\u00e8re minute pour du bois vieilli \u00e0 la place du li\u00e8ge a vraiment permis d&rsquo;harmoniser les mat\u00e9riaux.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Studio_Unbound_Packaging_CrastersRest_Image6.jpg\" alt=\"\" width=\"800\" height=\"545\"><\/p>\n<p><b><span style=\"font-weight: bold;\">&nbsp;Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?<\/span><\/b><\/p>\n<p>La r\u00e9ponse a \u00e9t\u00e9 jusqu&rsquo;\u00e0 pr\u00e9sent exceptionnelle, elle a vraiment attir\u00e9 l&rsquo;attention des gens, mais surtout leur imagination. C&rsquo;est une preuve suppl\u00e9mentaire que notre devise \u00ab\u00a0L&rsquo;art de l&rsquo;inattendu\u00a0\u00bb fonctionne vraiment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/12628473-10153458038206378-5731706451631557303-o.jpg\" alt=\"\" width=\"500\" height=\"500\"><\/p>\n<p><span style=\"font-weight: bold;\"><b>Martyn Garrod, <em>Fondateur&nbsp;chez Unbound Studio<\/em><\/b><\/span><\/p>\n<p>Connectez-vous avec Martyn :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"d160f62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.linkedin.com\/in\/martyngarrod\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b13a9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"16b13a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/registration.gesevent.com\/survey\/01rt185x9mnrk\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">INSCRIVEZ-VOUS POUR PLUS D'INSIPIRATION EN DESIGN ET VOUS RENDRE \u00c0 LA C\u00c9REMONIE DES AWARDS<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1320b elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2a1320b\" data-element_type=\"widget\" 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Crasters-gin.png\" class=\"attachment-full size-full wp-image-70128\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Crasters-gin.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Crasters-gin-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Crasters-gin-1024x534.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/Crasters-gin-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499796 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499815\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499761 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499805\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" >\n\t\t\t\tOld Spice lance une collection inspir\u00e9e du film Super Mario Galaxy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499703 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/30\/conner-ives-revisite-le-viva-glam-de-mac-dans-une-edition-limitee-engagee\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png\" class=\"attachment-full size-full wp-image-499706\" alt=\"Mac x Conner Ives\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/30\/conner-ives-revisite-le-viva-glam-de-mac-dans-une-edition-limitee-engagee\/\" >\n\t\t\t\tConner Ives revisite le Viva Glam de MAC dans une \u00e9dition limit\u00e9e engag\u00e9e\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499661 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/dom-perignon-mise-sur-le-luxe-discret-avec-des-emballages-personnalises-en-magasin\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png\" class=\"attachment-full size-full wp-image-499663\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/dom-perignon-mise-sur-le-luxe-discret-avec-des-emballages-personnalises-en-magasin\/\" >\n\t\t\t\tDom P\u00e9rignon mise sur le luxe discret avec des emballages personnalis\u00e9s en magasin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499639 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/bollinger-devoile-son-millesime-2018\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png\" class=\"attachment-full size-full wp-image-499641\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/bollinger-devoile-son-millesime-2018\/\" >\n\t\t\t\tBollinger d\u00e9voile son mill\u00e9sime 2018\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499608 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png\" class=\"attachment-full size-full wp-image-499634\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" >\n\t\t\t\tInnovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Studio Unbound a \u00e9t\u00e9 contact\u00e9 par une \u00e9quipe de p\u00eacheurs du Nord pour les aider \u00e0 partager avec le<\/p>\n","protected":false},"author":212,"featured_media":70128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de conception | Craster&#039;s Rest","_seopress_titles_desc":"Studio Unbound a \u00e9t\u00e9 contact\u00e9 par une \u00e9quipe de p\u00eacheurs du Nord pour les aider \u00e0 partager avec le monde leur secret de brassage, une recette raffin\u00e9e transmise de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration par les habitants de la ville. Le Craster&#039;s Rest est un gin sec c\u00f4tier fabriqu\u00e9 dans une distillerie de cuivre et magnifiquement infus\u00e9 avec de l&#039;eau sal\u00e9e.","_seopress_robots_index":"","footnotes":""},"categories":[121,100],"tags":[],"edition":[],"class_list":["post-70115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-drinks"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/70115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=70115"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/70115\/revisions"}],"predecessor-version":[{"id":70442,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/70115\/revisions\/70442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/70128"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=70115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=70115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=70115"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=70115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}