{"id":74851,"date":"2022-05-11T11:23:04","date_gmt":"2022-05-11T09:23:04","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=74851"},"modified":"2022-05-23T10:09:46","modified_gmt":"2022-05-23T08:09:46","slug":"etude-de-cas-de-design-match-tonic-water","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/05\/11\/etude-de-cas-de-design-match-tonic-water\/","title":{"rendered":"\u00c9tude de cas de design | Match Tonic Water"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"74851\" class=\"elementor elementor-74851\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Match Tonic Water<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/05\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mai 11, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u00e7u par Series Nemo pour CURIUS, une nouvelle marque de boissons lanc\u00e9 pour bouleverser la fa\u00e7on dont les marques de boissons sont cr\u00e9\u00e9es, MATCH symbolise le catalyseur du changement dans l&rsquo;industrie des boissons rafra\u00eechissantes, en sortant du code des produits de grande consommation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/p>\n<p>Selon JC Maroto, un des co-fondateurs de la soci\u00e9t\u00e9, \u00ab\u00a0pour nous, chez CURIUS, il est essentiel que l&#8217;emballage ait un c\u00f4t\u00e9 tr\u00e8s badass, qui le distingue de tout ce qui existe dans la cat\u00e9gorie. C&rsquo;est pourquoi, d\u00e8s la premi\u00e8re fois que vous voyez la marque, c&rsquo;est comme un virus qui entre dans votre t\u00eate et vous ne vous souviendrez peut-\u00eatre pas du nom de la marque mais vous n&rsquo;oublierez jamais \u00ab\u00a0cette bouteille carr\u00e9e verd\u00e2tre avec une \u00e9tiquette perfor\u00e9e\u00a0\u00bb ; c&rsquo;est l&rsquo;atout le plus pr\u00e9cieux et celui qui manque \u00e0 beaucoup de nouvelles marques\u00a0\u00bb.<\/p>\n<p>Par la suite, le design doit avoir un sens, un objectif et vous faire travailler pour lui. C&rsquo;est pour cette raison qu&rsquo;un carr\u00e9 comme un LEGO est le format le plus optimal et le plus s\u00fbr pour transporter des bouteilles, et l&rsquo;entreprise a pouss\u00e9 cette id\u00e9e plus loin en utilisant du verre recycl\u00e9 qui est \u00e9galement plus l\u00e9ger.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Match_sorted_01_.jpg\" alt=\"\" width=\"1920\" height=\"1080\"><\/p>\n<p><b><span style=\"font-weight: bold;\">Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/span><\/b><\/p>\n<p>Il n&rsquo;y a jamais eu de bouteille carr\u00e9e auparavant en raison du d\u00e9fi technique que repr\u00e9sente la mise en bouteille, mais il y a beaucoup d&rsquo;autres \u00e9l\u00e9ments iconiques tels que la texture de l&rsquo;\u00e9tiquette avec des charni\u00e8res soft touch et son effet perfor\u00e9 parfait gr\u00e2ce au mat\u00e9riau PP ; la couleur du verre recycl\u00e9 est \u00e9galement sans pr\u00e9c\u00e9dent dans la cat\u00e9gorie car toutes les bouteilles de boissons gazeuses sont g\u00e9n\u00e9ralement \u00e0 long col et transparentes.<\/p>\n<p>Le pack de 4 est tr\u00e8s innovant car il est optimis\u00e9 \u00e0 100% pour les ventes en ligne : les bouteilles ne se cassent pas gr\u00e2ce au format carr\u00e9 et aux s\u00e9parateurs qui leur donnent une protection suppl\u00e9mentaire, le pack de 4 est con\u00e7u de mani\u00e8re \u00e0 ce qu&rsquo;il soit facile \u00e0 utiliser. Les bouteilles ne sortent pas de l&#8217;emballage car elles ont des ailettes qui emp\u00eachent tout mouvement, m\u00eame \u00e0 180\u00b0, les bords sont arrondis de sorte qu&rsquo;en un seul coup lors du transport, l&#8217;emballage arrive toujours \u00e0 destination avec un aspect et une sensation optimaux.<\/p>\n<p>MATCH trouvent leur place dans un rayon de supermarch\u00e9, en \u00e9tant hyper efficaces dans tous ces sens.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Match_4pack_sorted_.jpg\" alt=\"\" width=\"1920\" height=\"1080\"><\/p>\n<p><b><span style=\"font-weight: bold;\">Quels d\u00e9fis avez-vous d\u00fb relever lors de la fabrication de ce pack ?&nbsp;<\/span><\/b><\/p>\n<p>Le gros handicap de la bouteille est que les formes non arrondies sont souvent le plus grand ennemi des boissons gazeuses, car la pression du gaz n&rsquo;est pas uniform\u00e9ment r\u00e9partie et une forte pression est appliqu\u00e9e aux coins, avec un risque d&rsquo;explosion. pression est appliqu\u00e9e sur les coins, avec le risque d&rsquo;explosion.<\/p>\n<p>Travailler avec une agence de design de premier ordre telle que Series Nemo, partenaire strat\u00e9gique des d\u00e9veloppements chez Curius gr\u00e2ce \u00e0 ses connaissances en mati\u00e8re de d\u00e9veloppement d&#8217;emballages et d&rsquo;ing\u00e9nierie industrielle, qui permetent de repousser les limites du possible. Gr\u00e2ce \u00e0 l&rsquo;esprit \u00ab\u00a0out of the box\u00a0\u00bb de Series Nemo, ils ont pu cr\u00e9er une bouteille carr\u00e9e \u00e0 l&rsquo;ext\u00e9rieur.<\/p><p>\u00c0 l&rsquo;int\u00e9rieur, les bords sont liss\u00e9s pour dissiper la tension, un autre v\u00e9ritable d\u00e9fi. En plus de convaincre l&rsquo;industrie du verre, qui est extr\u00eamement conservatrice et m\u00eame craintive face \u00e0 de telles innovations, le concept de MATCH serait probablement rest\u00e9 \u00e0 l&rsquo;\u00e9tat de simple concept de rendu sans la contribution cl\u00e9 d&rsquo;ESTAL en tant que partenaire verrier pour entreprendre le projet.&nbsp;<\/p>\n<p>Selon les concepteurs, \u00ab\u00a0l&rsquo;\u00e9tiquette \u00e9tait un autre \u00e9l\u00e9ment d\u00e9licat, car nous sommes tomb\u00e9s amoureux de l&rsquo;\u00e9l\u00e9ment visuel de la perforation d\u00e8s le premier jour, mais nous avons ensuite pens\u00e9 que la production en s\u00e9rie sur les machines \u00e0 imprimer serait irr\u00e9alisable. Avec l&rsquo;\u00e9quipe d&rsquo;EUROSTAMPA, nous avons organis\u00e9 une session dans leur laboratoire d&rsquo;innovation pour tester diff\u00e9rentes fa\u00e7ons de rendre cette \u00e9tiquette fiable et d&rsquo;utiliser le mat\u00e9riau PP. Nous avons obtenu une simulation de la perforation combin\u00e9e \u00e0 des vernis doux au toucher\u00a0\u00bb.&nbsp;<\/p>\n<p>Dans le cas du 4-Pack, la contribution du d\u00e9partement technique de Durero a \u00e9t\u00e9 extr\u00eamement importante pour lui donner vie, ils ont pu am\u00e9liorer la premi\u00e8re esquisse et lui donner vie sans sacrifier le design et les poign\u00e9es de transport ; en appliquant cette courbure sur les c\u00f4t\u00e9s qui est extr\u00eamement complexe \u00e0 appliquer.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Match_Mediterranean_02_.jpg\" alt=\"\" width=\"1920\" height=\"1080\"><\/p>\n<p><b><span style=\"font-weight: bold;\">&nbsp;Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?<\/span><\/b><\/p>\n<p>Jusqu&rsquo;\u00e0 pr\u00e9sent, MATCH n&rsquo;a pas eu de v\u00e9ritable retour d&rsquo;information de la part des consommateurs, seulement de la part de personnes de l&rsquo;environnement imm\u00e9diat et de professionnels du secteur.<\/p>\n<p>Mais \u00e0 chaque fois que le projet a \u00e9t\u00e9 pr\u00e9sent\u00e9, tout le monde a suppos\u00e9 que MATCH \u00e9tait une future LOVE BRAND et qu&rsquo;elle changeait les codes de la cat\u00e9gorie, comme cela s&rsquo;est produit lors du lancement d&rsquo;Absolut \u00e0 la fin des ann\u00e9es 80, rendant ses concurrents imm\u00e9diatement obsol\u00e8tes.<\/p>\n<p>Gr\u00e2ce \u00e0 ces r\u00e9f\u00e9rences, CURIUS a pu fermer plusieurs d\u00e9taillants cl\u00e9s sur les march\u00e9s pour lancer MATCH avec des volumes tr\u00e8s attractifs pour une nouvelle marque.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Match_Spicy_02_.jpg\" alt=\"\" width=\"1920\" height=\"1080\"><\/p>\n<p>Connectez-vous avec CURIUS &#8211; brand owner 3.0 :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"d160f62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.linkedin.com\/company\/staycurius\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aadd31e elementor-widget elementor-widget-text-editor\" data-id=\"aadd31e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connectez-vous avec Series Nemo &#8211; agence de design :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deabd6a elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"deabd6a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.SeriesNemo.com\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b13a9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"16b13a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/registration.gesevent.com\/survey\/01rt185x9mnrk\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">INSCRIVEZ-VOUS POUR PLUS D'INSIPIRATION EN DESIGN ET VOUS RENDRE \u00c0 LA C\u00c9REMONIE DES AWARDS<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1320b elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2a1320b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li 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elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42758cf elementor-widget elementor-widget-heading\" data-id=\"42758cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partagez cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c6b49 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"20c6b49\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/match.png\" class=\"attachment-full size-full wp-image-74855\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/match.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/match-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/match-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500146 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png\" class=\"attachment-full size-full wp-image-500147\" alt=\"Berlin Packaging Tottle Lab\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" >\n\t\t\t\tQuand l\u2019emballage cosm\u00e9tique change de visage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500106 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500107\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" >\n\t\t\t\tAwantys transforme des pierres semi\u2011pr\u00e9cieuses en composants pour emballages de produits de beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500088 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/la-collaboration-entre-veuve-clicquot-et-larchitecte-de-la-joie-yinka-ilori-pour-la-conception-dun-emballage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png\" class=\"attachment-full size-full wp-image-500090\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/la-collaboration-entre-veuve-clicquot-et-larchitecte-de-la-joie-yinka-ilori-pour-la-conception-dun-emballage\/\" >\n\t\t\t\tLa collaboration entre Veuve Clicquot et l&rsquo;architecte de la joie Yinka Ilori pour la conception d&rsquo;un emballage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500061 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png\" class=\"attachment-full size-full wp-image-500062\" alt=\"Clarins Double Serum Foundation\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" >\n\t\t\t\tAptar accompagne Clarins avec un packaging sur mesure pour le Double Serum Fond de Teint\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500016 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500019\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" >\n\t\t\t\tLe nouveau pack Captain Morgan Sliced arrive en canette pr\u00eate \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500017 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png\" class=\"attachment-full size-full wp-image-500029\" alt=\"Quadpack Lotus Pod\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" >\n\t\t\t\tQuadpack d\u00e9voile Lotus Pod, l\u2019applicateur effet froid nouvelle g\u00e9n\u00e9ration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con\u00e7u par Series Nemo pour CURIUS, une nouvelle marque de boissons lanc\u00e9 pour bouleverser la fa\u00e7on dont les marques<\/p>\n","protected":false},"author":212,"featured_media":74855,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de conception | Craster&#039;s Rest","_seopress_titles_desc":"Con\u00e7u par CURIUS, un nouveau producteur de boissons lanc\u00e9 pour bouleverser la fa\u00e7on dont les marques de boissons sont cr\u00e9\u00e9es, MATCH symbolise le catalyseur du changement dans l&#039;industrie des boissons rafra\u00eechissantes, en sortant du code des produits de grande consommation.","_seopress_robots_index":"","footnotes":""},"categories":[121,100],"tags":[],"edition":[],"class_list":["post-74851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-drinks"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/74851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=74851"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/74851\/revisions"}],"predecessor-version":[{"id":81859,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/74851\/revisions\/81859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/74855"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=74851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=74851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=74851"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=74851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}