{"id":81487,"date":"2022-05-23T09:18:54","date_gmt":"2022-05-23T07:18:54","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=81487"},"modified":"2022-05-27T18:14:07","modified_gmt":"2022-05-27T16:14:07","slug":"etude-de-cas-de-design-blinding-vodka","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/05\/23\/etude-de-cas-de-design-blinding-vodka\/","title":{"rendered":"\u00c9tude de cas de design | Blinding Vodka"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"81487\" class=\"elementor elementor-81487\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Blinding Vodka<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/05\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mai 23, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u00e7ue par le studio Watermark, la vodka Blingnova est une vodka bio \u00e0 base de ma\u00efs, fabriqu\u00e9e \u00e0 partir de grains cultiv\u00e9s localement \u00e0 New York, puis moulue, broy\u00e9e et moul\u00e9e par Matchbook Distilling en s&rsquo;inspirant de l&rsquo;astrophysique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/p>\n<p>Blingnova Vodka est une vodka bio \u00e0 base de ma\u00efs, fabriqu\u00e9e \u00e0 partir de grains cultiv\u00e9s localement dans l&rsquo;\u00c9tat de New York, puis moulus, \u00e9cras\u00e9s et moul\u00e9s par Matchbook Distilling. Le bling-bling de Blingnova est mis en \u00e9vidence par l&rsquo;estampage d&rsquo;une feuille d&rsquo;or riche et profonde qui rend l&#8217;emballage tr\u00e8s tactile. La typographie marie le vintage et le moderne avec une touche de course spatiale des ann\u00e9es 50.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-81668 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-Vodka-4-1820x1024.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-Vodka-4-1820x1024.jpg 1820w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-Vodka-4-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-Vodka-4-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-Vodka-4-1536x864.jpg 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-Vodka-4.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b><span style=\"font-weight: bold;\">Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/span><\/b><\/p>\n<p>Inspir\u00e9 par le glamour et la poussi\u00e8re de l&rsquo;espace, Watermark Design a cr\u00e9\u00e9 une \u00e9tiquette en trois parties qui drape cette vodka bio d&rsquo;or typographique de la t\u00eate aux pieds. L&rsquo;arc subtil entre les deux \u00e9tiquettes principales refl\u00e8te la ligne d&rsquo;horizon naturelle de la terre qui s&rsquo;\u00e9l\u00e8ve vers les cieux, se s\u00e9parant pour laisser briller le magnifique liquide transparent.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-81493 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka.png\" alt=\"\" width=\"1200\" height=\"626\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b><span style=\"font-weight: bold;\">Quels d\u00e9fis avez-vous d\u00fb relever lors de la fabrication de ce pack ?&nbsp;<\/span><\/b><\/p>\n<p>Selon les concepteurs, \u00ab\u00a0ces \u00e9tiquettes ont \u00e9t\u00e9 initialement typographi\u00e9es pour ajouter une texture suppl\u00e9mentaire \u00e0 un design plus propre. Cela signifie qu&rsquo;elles devaient \u00eatre appliqu\u00e9es \u00e0 la main. Nous avons finalement opt\u00e9 pour une configuration d&rsquo;\u00e9tiquettes plus standard pour faciliter l&rsquo;application, mais nous avons conserv\u00e9 le papier plus \u00e9pais et les moments de dorure\u00a0\u00bb.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-81666 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-3-1-1820x1024.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-3-1-1820x1024.jpg 1820w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-3-1-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-3-1-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-3-1-1536x864.jpg 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-3-1.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b><span style=\"font-weight: bold;\">Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?<\/span><\/b><\/p>\n<p>Dans l&rsquo;ensemble, ce design a \u00e9t\u00e9 tr\u00e8s bien accueilli par les clients et a donc remport\u00e9 la m\u00e9daille de bronze \u00e0 la World Spirits Competition de San Francisco en 2021.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-81673 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-2.jpg\" alt=\"\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-2.jpg 2000w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-2-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-2-1820x1024.jpg 1820w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-2-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/Blinding-vodka-2-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Produit : Blingnova Vodka&nbsp;<\/p>\n<p>Propri\u00e9taire de la marque : Matchbook Distilling Co.<\/p>\n<p>Con\u00e7u par : Watermark Design&nbsp;<\/p>\n<p>Date de lancement : 01\/08\/2021<\/p>\n<p>Pays de lancement : USA<\/p>\n<p>Connectez-vous avec Watermark Studio :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"d160f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/watermark.design\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span 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data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka.png\" class=\"attachment-full size-full wp-image-81493\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/05\/blinding-vodka-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504611 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI.png\" class=\"attachment-full size-full wp-image-504614\" alt=\"Paris Packaging Week | Unilever takes factory management into the digital age with AI\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" >\n\t\t\t\tUnilever acc\u00e9l\u00e8re la transformation de ses usines gr\u00e2ce \u00e0 l\u2019IA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504559 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-innovation-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1.png\" class=\"attachment-full size-full wp-image-504562\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" >\n\t\t\t\tExclusif | GLOWA : le skincare pens\u00e9 pour vous suivre partout\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504531 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander.png\" class=\"attachment-full size-full wp-image-504534\" alt=\"Innovation Awards spotlight | Jil Sander\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" >\n\t\t\t\tInnovation Awards spotlight | Jil Sander\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504275 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP.png\" class=\"attachment-full size-full wp-image-504277\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" >\n\t\t\t\t7UP met le citron vert \u00e0 l&rsquo;honneur avec une nouvelle identit\u00e9 visuelle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504253 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png\" class=\"attachment-full size-full wp-image-504255\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" >\n\t\t\t\tBreizh Cola acc\u00e9l\u00e8re sa strat\u00e9gie packaging avec la canette\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504096 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/un-verre-pense-pour-equilibre-lhydratation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass.png\" class=\"attachment-full size-full wp-image-504081\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/un-verre-pense-pour-equilibre-lhydratation\/\" >\n\t\t\t\tUn verre pens\u00e9 pour \u00e9quilibrer l&rsquo;hydratation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con\u00e7ue par le studio Watermark, la vodka Blingnova est une vodka bio \u00e0 base de ma\u00efs, fabriqu\u00e9e \u00e0 partir<\/p>\n","protected":false},"author":212,"featured_media":81493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de design | Blinding Vodka ","_seopress_titles_desc":"Con\u00e7ue par le studio Watermark, la vodka Blingnova est une vodka biologique \u00e0 base de ma\u00efs, fabriqu\u00e9e \u00e0 partir de grains cultiv\u00e9s localement \u00e0 New York, puis moulue, broy\u00e9e et moul\u00e9e par Matchbook Distilling en s&#039;inspirant de l&#039;astrophysique.","_seopress_robots_index":"","footnotes":""},"categories":[121,100],"tags":[],"edition":[],"class_list":["post-81487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-drinks"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/81487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=81487"}],"version-history":[{"count":0,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/81487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/81493"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=81487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=81487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=81487"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=81487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}