{"id":87256,"date":"2022-06-08T11:05:46","date_gmt":"2022-06-08T09:05:46","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=87256"},"modified":"2022-06-09T11:41:10","modified_gmt":"2022-06-09T09:41:10","slug":"etude-de-cas-de-design-bulgari-man-terrae-essence","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/06\/08\/etude-de-cas-de-design-bulgari-man-terrae-essence\/","title":{"rendered":"\u00c9tude de cas de design | Bulgari Man Terrae Essence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"87256\" class=\"elementor elementor-87256 elementor-87255\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Bulgari Man Terrae Essence<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/06\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juin 8, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u00e7u par <a href=\"https:\/\/www.bulgari.com\/en-gb\/\">Bulgari<\/a>, Man Terrae Essence rend hommage \u00e0 la puissance de la Terre, \u00e0 sa richesse authentique et \u00e0 sa fertilit\u00e9 diverse. Un parfum traduit par une interpr\u00e9tation contemporaine et originale du v\u00e9tiver, associ\u00e9e \u00e0 un accord exclusif de Terrae fum\u00e9. Pour en savoir plus sur ce pack qui a particip\u00e9 aux PCD Innovation Awards 2022, consultez notre \u00e9tude de cas exclusive sur le design ci-dessous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Veuillez d\u00e9crire le briefing du pack. Quels \u00e9taient les objectifs du projet d&rsquo;innovation ? Quelles \u00e9taient les exigences et les contraintes ?&nbsp;<\/span><\/p>\n<div>\n<p>Man Terrae Essence devait \u00eatre le nouvel \u00e9l\u00e9ment naturel de la franchise Man. Apr\u00e8s les lancements du feu (MAN in BLACK), du bois (MAN Wood Essence) et de l&rsquo;air (MAN Glacial Essence), Man Terrae \u00e9tait une interpr\u00e9tation de la terre. La r\u00e9gion embl\u00e9matique pour Bulgari \u00e9tait la Toscane, ses couleurs, ses vibrations et son architecture. Les couleurs seront appliqu\u00e9es sur le verre et sur l&#8217;emballage secondaire, tandis que le bouchon du vaporisateur parlera d&rsquo;architecture. L&rsquo;objectif de l&rsquo;innovation \u00e9tait de contretyper le marbre travertin toscan sur le bouchon du vaporisateur. La contrainte principale \u00e9tait d&rsquo;am\u00e9liorer la performance environnementale du produit par rapport au lancement pr\u00e9c\u00e9dent.<\/p>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-87263 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/bvlgari-2.jpg\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/bvlgari-2.jpg 1000w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/bvlgari-2-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/bvlgari-2-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/bvlgari-2-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: bold;\"><b>Comment le pack a-t-il r\u00e9pondu au cahier des charges ? Veuillez d\u00e9crire les innovations techniques du pack et les d\u00e9fis qu&rsquo;elles rel\u00e8vent.&nbsp;<\/b><\/span><\/p>\n<p>La pi\u00e8ce d\u00e9corative du spray cap a \u00e9t\u00e9 inject\u00e9e en utilisant un m\u00e9lange de 100% de PCR PP et de 2 colorants non miscibles. Le contr\u00f4le du processus d&rsquo;injection, ainsi que la gamme de densit\u00e9 des colorants, ont \u00e9t\u00e9 d\u00e9finis pour fabriquer un effet marbr\u00e9 al\u00e9atoire mais en \u00e9vitant d&rsquo;avoir des pi\u00e8ces sans colorant ou avec une densit\u00e9 trop \u00e9lev\u00e9e de colorants.<\/p>\n<p>Enfin, le flacon contient 40% de verre PCR, faisant de Man Terrae Essence, la ligne utilisant le plus haut taux de mat\u00e9riaux recycl\u00e9s parmi la franchise Man de Bvlgari.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-87269 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/06ab0da727d6f22141bb2e33eaf29027.jpg\" alt=\"\" width=\"655\" height=\"757\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/06ab0da727d6f22141bb2e33eaf29027.jpg 655w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/06ab0da727d6f22141bb2e33eaf29027-260x300.jpg 260w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><b><span style=\"font-weight: bold;\">Qu&rsquo;est-ce qui rend ce pack sp\u00e9cial ?<\/span><\/b><\/p>\n<p>Selon les concepteurs, \u00ab\u00a0les attentes cr\u00e9atives pour contretyper le marbre travertin \u00e9taient \u00e9lev\u00e9es, et les risques de tromperie pour le consommateur final \u00e9taient importants. Non seulement le processus d&rsquo;injection en une seule \u00e9tape a permis d&rsquo;atteindre un niveau d&rsquo;excellence dans l&rsquo;interpr\u00e9tation du marbre, mais nous avons \u00e9galement utilis\u00e9 un mat\u00e9riau plastique 100% PCR\u00a0\u00bb.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-87271 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari-1.png\" alt=\"\" width=\"1200\" height=\"626\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: bold;\"><b>Produit : <\/b><\/span>Man Terrae Essence&nbsp;<\/p>\n<p><b style=\"font-weight: bold;\">Date de lancement :&nbsp; <\/b>2021<\/p>\n<p><b><b style=\"font-weight: bold;\">Propri\u00e9taire de la marque : <\/b><\/b>Bulgari<\/p>\n<p>En savoir plus sur Man Terrae Essence&nbsp;:<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"d160f62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.bulgari.com\/en-gb\/fragrances\/bvlgari-man\/bvlgari-man-terrae-essence-eau-de-parfum-41610\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari.png\" class=\"attachment-full size-full wp-image-87259\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/06\/Bvlgari-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png\" class=\"attachment-full size-full wp-image-500709\" alt=\"Guerlain spring flowers 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500658 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png\" class=\"attachment-full size-full wp-image-500659\" alt=\"Copalli Rum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" >\n\t\t\t\tCopalli Rum, pionnier d\u2019un rhum premium \u00e0 impact positif\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500512 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png\" class=\"attachment-full size-full wp-image-500513\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" >\n\t\t\t\tVeille march\u00e9 : focus sur les packagings ultra\u2011luxe qui d\u00e9passent le seuil des 5 000 \u20ac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500350 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png\" class=\"attachment-full size-full wp-image-500396\" alt=\"Innovation Awards spotlight | EZ ROTATE AIRLESS\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" >\n\t\t\t\tInnovation Awards spotlight | EZ ROTATE AIRLESS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500238 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/unilever-mise-sur-les-aerosols-pour-la-coupe-du-monde-fifa-2026-avec-ses-marques-de-soins-personnels\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"903\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png\" class=\"attachment-full size-full wp-image-500277\" alt=\"Paris Packaging Week | Unilever scores big with FIFA World Cup 2026 personal care launches\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png 1742w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-300x156.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-768x398.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-1536x796.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/unilever-mise-sur-les-aerosols-pour-la-coupe-du-monde-fifa-2026-avec-ses-marques-de-soins-personnels\/\" >\n\t\t\t\tUnilever mise sur les a\u00e9rosols pour la Coupe du Monde FIFA 2026 avec ses marques de soins personnels\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500189 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-business-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/huda-beauty-revient-au-parfum-avec-une-collection-inspiree-de-ses-best-sellers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png\" class=\"attachment-full size-full wp-image-500192\" alt=\"Huda Beauty EasyBake perfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/huda-beauty-revient-au-parfum-avec-une-collection-inspiree-de-ses-best-sellers\/\" >\n\t\t\t\tHuda Beauty revient au parfum avec une collection inspir\u00e9e de ses best-sellers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con\u00e7u par Bulgari, Man Terrae Essence rend hommage \u00e0 la puissance de la Terre, \u00e0 sa richesse authentique et<\/p>\n","protected":false},"author":212,"featured_media":87259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de conception | Gin Ana\u00eb","_seopress_titles_desc":"Ana\u00eb est un Gin fran\u00e7ais biologique distill\u00e9 \u00e0 la main et mis en bouteille en Charente. Il est n\u00e9 de l&#039;envie de produire un Gin qui refl\u00e8te le meilleur de la nature et du savoir-faire fran\u00e7ais. Pour en savoir plus sur ce pack, consultez notre \u00e9tude de cas exclusive sur le design ci-dessous.\u00a0","_seopress_robots_index":"","footnotes":""},"categories":[101,121,114],"tags":[],"edition":[],"class_list":["post-87256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-design-2","category-luxury-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/87256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=87256"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/87256\/revisions"}],"predecessor-version":[{"id":87698,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/87256\/revisions\/87698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/87259"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=87256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=87256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=87256"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=87256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}