{"id":96753,"date":"2022-07-18T12:45:53","date_gmt":"2022-07-18T10:45:53","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=96753"},"modified":"2022-07-18T15:21:55","modified_gmt":"2022-07-18T13:21:55","slug":"etude-de-cas-de-design-muckross-wild-irish-gin","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/07\/18\/etude-de-cas-de-design-muckross-wild-irish-gin\/","title":{"rendered":"\u00c9tude de cas de design | Muckross Wild Irish Gin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96753\" class=\"elementor elementor-96753\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Muckross Wild Irish Gin<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5133 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"baf5133\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:145,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-63931\" class=\"ad-300x1050 adsanity-300x1050  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Half Page Ad Example 1\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/half-page-ad-example-1\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450-113x300.jpg 113w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/07\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juillet 18, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.backbarstudios.com\/\">Backbar studio<\/a> a con\u00e7u l&rsquo;identit\u00e9 de <a href=\"https:\/\/www.muckrossirishgin.com\/\">Muckross Wild Irish Gin<\/a>, un projet visant \u00e0 amplifier l&rsquo;histoire de la marque \u00e0 travers un emballage premium et sur mesure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f64f elementor-widget elementor-widget-text-editor\" data-id=\"e66f64f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-weight: bold;\"><br><\/span><\/div><div><span style=\"font-weight: bold;\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/div>\n<div>&nbsp;<\/div>\n<div>Le concept de ce projet consistait \u00e0 amplifier l&rsquo;histoire de la marque par le biais d&rsquo;un emballage haut de gamme et sur mesure, riche en d\u00e9tails et en \u00e9l\u00e9ments de design, qui invite le consommateur \u00e0 p\u00e9n\u00e9trer dans le jardin secret de Muckross. Cette nouvelle marque de spiritueux est n\u00e9e \u00e0 Muckross, dans le comt\u00e9 de Killarney, une r\u00e9gion mystique de l&rsquo;Irlande qui n&rsquo;a pas \u00e9t\u00e9 g\u00e2t\u00e9e par le temps et qui cache un jardin naturel compos\u00e9 d&rsquo;une flore d\u00e9licate, d&rsquo;une faune sauvage et de prairies g\u00e9n\u00e9reuses, qui a inspir\u00e9 ce gin sauvage et tranquille au c\u00f4t\u00e9 sauvage incomparable.<\/div>\n<div>&nbsp;<\/div>\n<div>La pi\u00e8ce ma\u00eetresse de l&rsquo;\u00e9tiquette rend hommage \u00e0 la maison Muckross, un manoir victorien du XIXe si\u00e8cle, nich\u00e9 dans la beaut\u00e9 \u00e9poustouflante du parc national de Killarney. En nous inspirant du style Tudor de la maison, nous avons cr\u00e9\u00e9 un bouclier unique qui fait \u00e9cho \u00e0 son architecture saisissante et unique.<\/div>\n<div>&nbsp;<\/div>\n<div><img decoding=\"async\" class=\"alignnone wp-image-96760 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/MUCKROSS_WINTER_1A.jpg\" alt=\"\" width=\"1601\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/MUCKROSS_WINTER_1A.jpg 1601w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/MUCKROSS_WINTER_1A-300x225.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/MUCKROSS_WINTER_1A-1366x1024.jpg 1366w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/MUCKROSS_WINTER_1A-768x576.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/MUCKROSS_WINTER_1A-1536x1151.jpg 1536w\" sizes=\"(max-width: 1601px) 100vw, 1601px\" \/><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-weight: bold;\">Qu&rsquo;est-ce qui a inspir\u00e9 le design ? <\/span><\/div>\n<div>&nbsp;<\/div>\n<div>L&rsquo;illustration sp\u00e9cialement command\u00e9e sur l&rsquo;\u00e9tiquette c\u00e9l\u00e8bre les paysages sauvages et discrets de Muckross &#8211; de ses sommets mondialement connus \u00e0 ses paysages d&rsquo;eau l\u00e9gendaires, en passant par ses fleurs et ses habitants indig\u00e8nes. Regardez attentivement et vous d\u00e9couvrirez un paradis naturel et intact : rep\u00e9rez le majestueux cerf rouge d&rsquo;Irlande qui broute dans les collines, le h\u00e9ron serein qui se tient immobile dans le lac miroitant, le merle curieux qui gazouille les passants et prot\u00e8ge son territoire, le martin-p\u00eacheur color\u00e9 qui exhibe sa beaut\u00e9 naturelle et la libellule \u00e9meraude du Nord qui profite de son petit coin de paradis.<\/div>\n<div>&nbsp;<\/div>\n<div>Par essence, l&#8217;emballage est un regard moderne sur la beaut\u00e9 magique de cette partie myst\u00e9rieuse de l&rsquo;Irlande, le design \u00e9tant un \u00e9l\u00e9ment fort de la narration de la marque qui vous appelle \u00e0 vous connecter avec un nouvel esprit d&rsquo;un ancien royaume.<\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-weight: bold;\">Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/span><\/b><\/div>\n<div>&nbsp;<\/div>\n<div>La typographie principale utilis\u00e9e pour le mot-symbole Muckross a \u00e9t\u00e9 con\u00e7ue sur mesure, dans une version minimaliste et audacieuse des polices victoriennes d\u00e9coratives. La typographie est encadr\u00e9e par un feuillage qui vous invite \u00e0 d\u00e9couvrir les abondantes plantes indig\u00e8nes qui ont inspir\u00e9 le concept de ce gin doux et moelleux.<\/div>\n<div>&nbsp;<\/div>\n<div>La bouteille, con\u00e7ue sur mesure, est un clin d&rsquo;\u0153il \u00e0 la traditionnelle bouteille en verre victorienne, modernis\u00e9e par un embossage tactile et un design unique. La tridimensionnalit\u00e9 est un \u00e9l\u00e9ment cl\u00e9 : autour du goulot, les mots \u00ab\u00a0&lsquo;small batch\u00a0\u00bb et \u00ab\u00a0Irish spirits'\u00a0\u00bb \u00e9voquent l&rsquo;origine du gin, au dos, le slogan de la marque \u00ab\u00a0The natural order\u00a0\u00bb (l&rsquo;ordre naturel) est repr\u00e9sent\u00e9 dans un rondeau complexe, et au fond de la bouteille, vous trouverez le toast irlandais : \u00ab\u00a0Sl\u00e1inte is t\u00e1inte\u00a0\u00bb (qui se traduit par \u00ab\u00a0\u00e0 la sant\u00e9 et \u00e0 la richesse\u00a0\u00bb).<\/div>\n<div>&nbsp;<\/div>\n<div><img decoding=\"async\" class=\"alignnone wp-image-96762 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Muckross-Wild-Irish-Gin-Branding-Backbar-Studios-05.png\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Muckross-Wild-Irish-Gin-Branding-Backbar-Studios-05.png 1600w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Muckross-Wild-Irish-Gin-Branding-Backbar-Studios-05-300x169.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Muckross-Wild-Irish-Gin-Branding-Backbar-Studios-05-768x432.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Muckross-Wild-Irish-Gin-Branding-Backbar-Studios-05-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-weight: bold;\">Agence :<\/span><\/b>&nbsp;Backbar Studios<br><b><\/b><\/div>\n<div><b><span style=\"font-weight: bold;\">Produit :<\/span><\/b> Muckross Wild Irish Gin<\/div>\n<div><b><span style=\"font-weight: bold;\">Date de lancement : <\/span><\/b>2020<\/div>\n<div><b><span style=\"font-weight: bold;\">Lieu de lancement du produit<\/span><\/b>&nbsp;: Irlande<\/div>\n<div>&nbsp;<\/div>\n<div>En savoir plus sur le Muckross Wild Irish Gin :&nbsp;<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.muckrossirishgin.com\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db47000 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"db47000\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Diseno-sin-titulo-2022-07-18T114555.035.png\" class=\"attachment-full size-full wp-image-96771\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Diseno-sin-titulo-2022-07-18T114555.035.png 600w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/Diseno-sin-titulo-2022-07-18T114555.035-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc2ed7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"efc2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500966 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"906\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png\" class=\"attachment-full size-full wp-image-500970\" alt=\"Innovation Awards spotlight | 1.75L Cradle D&#039;Uss\u00e9 Cognac\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png 1736w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-1536x802.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" >\n\t\t\t\tInnovation Awards spotlight | 1.75L Cradle D&rsquo;Uss\u00e9 Cognac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500939 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-business-2 category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png\" class=\"attachment-full size-full wp-image-500930\" alt=\"CNE Press Release\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" >\n\t\t\t\tEmballage en France : Proximit\u00e9, Vitalit\u00e9, Souverainet\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500901 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png\" class=\"attachment-full size-full wp-image-500906\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" >\n\t\t\t\tJean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly\u2026 \u00ab Behind the Pack \u00bb en bref\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500894 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png\" class=\"attachment-full size-full wp-image-500893\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" >\n\t\t\t\tLa brasserie Loch Lomond \u00e9tend la gamme West Highland Spirits aux boissons pr\u00eates \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500853 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png\" class=\"attachment-full size-full wp-image-500877\" alt=\"Adam coffret\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" >\n\t\t\t\tAdam pr\u00e9sente un coffret minimaliste en bois ancr\u00e9 dans l&rsquo;identit\u00e9 locale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" 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href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500658 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png\" class=\"attachment-full size-full wp-image-500659\" alt=\"Copalli Rum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" >\n\t\t\t\tCopalli Rum, pionnier d\u2019un rhum premium \u00e0 impact positif\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500512 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png\" class=\"attachment-full size-full wp-image-500513\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div 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