Currently a third-year PhD candidate and Junior Product Manager at Hyléance, I joined the company in 2022 as part of my work-study Master’s in B2B Marketing and Sales, before having the opportunity to continue my academic path with a CIFRE industrial research PhD. Hyléance is fully involved in this research project: the group is funding my CIFRE thesis and providing a concrete field of study aligned with the sector’s current challenges, particularly those related to packaging innovation and sustainability. I am supervised by Alexis Hervatin, my academic mentor and Hyléance’s Marketing and Communication Director, and by Sonia Capelli, my thesis supervisor and university professor at iaelyon