Elodie Lombard is the Founders’ Associate at ID Genève, a pioneering Swiss watch brand redefining luxury through circular economy principles. In her role, Elodie bridges strategy and execution, helping embed sustainability and traceability into every stage of growth. She supports collaborations and product development aligned with eco-design, modularity, and recycled materials, ensuring ID Genève’s commitment to responsible watchmaking. Her work directly contributes to the brand’s mission: demonstrating that true luxury is both innovative and environmentally conscious, inspiring change across the industry.