Disruptive product

JOHNNIE WALKER BLUE LABEL - ICE CHALET BOTTLE BAG
A bold fusion of luxury and lifestyle, Johnnie Walker partners with skiwear icon Perfect Moment to launch the Ice Chalet Limited Edition in a reversible, wearable bottle bag.​
Inspired by après-ski fashion, this puffer-style bag transforms traditional spirits packaging into a designer accessory:​
Cobalt blue exterior for classic hand-carry elegance​
Geometric patterned interior with Perfect Moment’s star logo and a crossbody strap for versatility​

​Crafted from 100% recycled rPET, it’s eco-certified, reusable, and recyclable—with a take-back program and a collapsible design that reduces transport impact.​

​Stylish, sustainable, and disruptive—this is packaging reimagined for global luxury markets.