Premium & Luxury Innovation Awards
New for 2026
Celebrating innovation in luxury
Paris Packaging Week is proud to unveil the Premium & Luxury Innovation Awards, a first-of-its-kind initiative to recognise packaging excellence in the luxury sector, beyond sectors such as cosmetics, wines and spirits. Part of the Paris Packaging Week Innovation Awards, this new distinction has been designed to meet a market need and reflect the growing demands for design and innovation in high-end packaging.
Judged by the most influential brands
Categories & criteria
Who can enter?
The Packaging Première Premium & Luxury Innovation Awards are open to products launched on the European or international market between December 2024 and November 2025.
Entries for the Packaging Première Premium & Luxury Innovation Awards must be submitted by brands, packaging manufacturers or design agencies with the agreement of the brands. Please note: products must be finished products.
We recommend that you seek the collaboration or approval of any client or stakeholder in the development of the packaging.
Criteria
The members of the jury will judge the applications according to the following criteria:
- Innovation and originality
- Design and aesthetics
- Materials and durability
- Customer experience and ease of use
- Craftsmanship and execution
- Personalisation
Categories
The categories of the Packaging Première Premium & Luxury Innovation Awards 2026 are as follows:
- Cases for premium and luxury jewellery and watches
- Packaging for fashion and accessories
- Packaging for fine food and gastronomy
- Gift boxes, limited editions and collector’s packaging
- Sustainable luxury packaging
- E-commerce
- Ultra-personalisation
DISCOVER OUR OTHER AWARDS
ADF
PCD
PLD
Contact us
Josh Brooks
Event Director and Divisional Director, Packaging
josh.brooks@easyfairs.com
+33 (0)1 40 22 72 72
