Entries will open soon...
Take your rightful place at last
The Packaging Première Premium and Luxury Innovation Awards are the premier event celebrating excellence in premium and luxury packaging.
They recognise projects that evoke emotion, enhance desirability and accurately reflect a brand’s identity. The sectors covered include: Fashion, jewellery, watchmaking, fine foods, technology and electronics, home and lifestyle, tableware, hospitality and luxury accessories.
It’s time to gain the recognition your work deserves: by entering, your work will be assessed by a jury of experts and honoured at the opening gala evening of Paris Packaging Week, in front of the industry’s leading brands.
The brands that have already been honoured at the Awards
‘Recognition that goes far beyond the award itself’
Our winners share their experience
Gourmet & Fine Food, Jewellery & Watches, Fashion & Accessories, Tableware, Stationery & Writing, Travel & Luxury Hospitality, Luxury Technology & Electronics, Home Fragrance & Luxury Living
Entries may be submitted by:
- a brand,
- a manufacturer,
- a supplier,
- a design agency,
- a materials supplier,
- or any other partner who has contributed to the development of the packaging.
Where an entry is submitted by a supplier, an agency or a partner, the prior consent of the brand owning the product is required.
Important: Each entry must be accompanied by at least two (2) samples of the finished product and one (1) sample for products costing more than €300, as they are currently sold or intended to be sold.
The following will not be accepted: a single component (ribbon, label, fastener, insert, padding, etc.); unassembled items (unless this is the concept); models or prototypes
Categories & Criteria
Rewarding exceptional packaging for luxury and premium food, gourmet and delicatessen products. This category celebrates packaging that combines exceptional design, functionality and brand storytelling to elevate the product and create a memorable customer experience.
Recognizing exceptional packaging created for luxury jewelry and watch brands, enhancing craftsmanship, prestige and the unboxing experience.
Rewarding premium packaging for fashion, leather goods, footwear and accessories that reflects brand identity and elevates the customer experience.
Celebrating exceptional packaging for luxury tableware and dining collections, including porcelain, crystal, glassware, ceramics, cutlery, cookware and decorative tabletop accessories. This category recognizes packaging that combines protection, presentation and storytelling to enhance the unboxing experience and express the craftsmanship and elegance of the brand.
Celebrating premium packaging for luxury technology and electronic products. This category recognises packaging that combines innovation, protection, usability and exceptional design to enhance the customer experience.
Rewarding packaging created for the luxury travel and hospitality sector, including hotels, airlines, cruises, amenities, welcome gifts and premium guest experiences. This category celebrates packaging that enhances the customer journey while delivering memorable and immersive brand experiences.
Packaging created for luxury stationery and writing collections, including fine writing instruments, notebooks, journals, paper goods, desk accessories, and limited editions. Entries will be judged on how the packaging protects, presents and enhances the product while expressing the brand’s heritage, craftsmanship and attention to detail.
Rewarding premium packaging for home fragrance and luxury living products, including candles, diffusers, room sprays, home perfumes and decorative home accessories. This category celebrates packaging that combines protection, elegance and exceptional design while enhancing the sensory and emotional experience of the brand.
A few tips from our jury members
FAQ
You have until 31 October to confirm your application and send us the samples.
No, it’s completely FREE to take part.
The application takes about 25 minutes.
Yes! When you start your application, you’ll need to specify the number of products you’d like to include in each category. To apply in more than one category, simply click the ‘+’ button next to each category you wish to apply for. Once you’ve registered, we’ll ask you to complete each application individually on our application platform.
No, you can save your application as a ‘Draft’ and view it later. However, once you have submitted your application, there’s no going back!
Anyone involved in the creation of the packaging can enter, whether it be the brand, the packaging manufacturer or the design agency, with the brand’s permission. We encourage you to work together with your partners to create the best possible entry.
And don’t forget that entry is FREE.
Yes, your packaging must be on the market; it must be available to the end consumer. And it must have been launched in retail outlets between December 2024 and November 2026.
Each Innovation Awards competition is judged by a jury comprising packaging managers from major brands, as well as packaging experts from consultancy firms, design agencies, associations and the media.
There are two rounds of selection. In the first round, the jury chairpersons review all entries and select the best ones for assessment by the full jury. Then, in the second round, the jury meets to review all entries and mark them according to the criteria for each category. The entries with the highest scores will receive an award and, of course, jury members are not permitted to vote for or mark their own projects. Those that fall short of the maximum score required for an Award will receive a certificate. Naturally, jury members who are part of the brand that has submitted a product entry are not permitted to vote for or mark their own products.
The winners will be announced at the Innovation Awards gala on the evening before Paris Packaging Week 2027.
Let’s stay in touch! We’re here to help answer any questions you may have about taking part in the Innovation Awards.
To contact the team: farah.bentarzi@easyfairs.com
Please note that you will be asked to provide the following information:
3 high-resolution images of the product.
Each application must be accompanied by at least two (2) samples of the finished product and one (1) sample for products costing more than €300, as they are currently marketed or intended to be marketed. The jury will not consider any entries without these 2 samples.
Find out about our other Innovation Awards