News and Insight
Top headlines from Paris Packaging Week
Bzzz-Spray gets a playful identity for a practical insect repellent spray
Shchurova Diana created a bright, modern packaging concept that combines strong visual impact, clear functionality cues and an approachable style
Beauty news
HEINZ x Heineken Six-Pack
After more than 150 years side by side, HEINZ and Heineken are finally joining forces in a unique hybrid design,
Jean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection
In a nod to Jean Paul Gaultier’s couture heritage, the brand’s new fragrance line features decorative bulb atomizers wrapped in
Cosmogen steps up its game with the acquisition of Asquan Group
By acquiring 100% of Asquan Group, a Hong Kong–based beauty packaging specialist, Cosmogen is entering a new growth phase and
Guerlain celebrates spring flowers with fragrance limited editions
Guerlain continues its tradition of celebrating spring blooms through limited editions of its iconic bee bottle. Spotlight on the 2026
Drinks news
The Macallan reunites with trio of artists for The Romantica Collection
Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast
Innovation Awards spotlight | 1.75L Cradle D’Ussé Cognac
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many
Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called
Loch Lomond Brewery extends West Highland Spirits into RTDs
Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with
Aerosol and dispensing news
Bzzz-Spray gets a playful identity for a practical insect repellent spray
Shchurova Diana created a bright, modern packaging concept that combines strong visual impact, clear functionality cues and an approachable style
A quick-fix spray designed to revive worn pickleball paddles
The aerosol formula is designed to restore surface friction and spin in just seconds, giving players a fast and convenient
Innovation Awards spotlight | FlipStraw
In December 2025, our prestigious jury — featuring leading names including L’Oréal, Coty, European Aerosol Federation (FEA), Unilever International, and
Packaging in France: Proximity, Vitality, Sovereignty
The Conseil National de l’Emballage publishes “Packaging in France”, a unique in-depth study of the sector that highlights its strategic
Luxury news
The Macallan reunites with trio of artists for The Romantica Collection
Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast
HEINZ x Heineken Six-Pack
After more than 150 years side by side, HEINZ and Heineken are finally joining forces in a unique hybrid design,
Jean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection
In a nod to Jean Paul Gaultier’s couture heritage, the brand’s new fragrance line features decorative bulb atomizers wrapped in
Cosmogen steps up its game with the acquisition of Asquan Group
By acquiring 100% of Asquan Group, a Hong Kong–based beauty packaging specialist, Cosmogen is entering a new growth phase and
Hot topics
Sustainability
Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called
Loch Lomond Brewery extends West Highland Spirits into RTDs
Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with
Adam introduces a minimalist wooden coffret rooted in territorial identity
A wooden case that proudly asserts its origins by combining supply-chain transparency with a detailed mapping of the value chain:
Albéa highlights latest packaging developments, from applicators to airtight cosmetics compacts
New applicators and compacts and a small-format Twirl jar were among packaging supplier Albéa’s novelties revealed at Paris Packaging Week
Design
The Macallan reunites with trio of artists for The Romantica Collection
Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast
HEINZ x Heineken Six-Pack
After more than 150 years side by side, HEINZ and Heineken are finally joining forces in a unique hybrid design,
Jean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection
In a nod to Jean Paul Gaultier’s couture heritage, the brand’s new fragrance line features decorative bulb atomizers wrapped in
Marc Jacobs Beauty is back
Marc Jacobs Beauty is making a big comeback alongside Coty, launching a makeup line with a boldly pop aesthetic, designed
Innovation
The Macallan reunites with trio of artists for The Romantica Collection
Scotch whisky purveyor The Macallan has unveiled The Romantica Collection, a trio of whiskies whose labels and secondary packaging boast
Sponsored content | New regulatory requirements for cosmetic packaging: get ahead of changes in the sector today!
Cosmetic packaging is now directly affected by changing environmental and regulatory requirements. Reducing single-use packaging, developing reuse, improving recyclability and
Marc Jacobs Beauty is back
Marc Jacobs Beauty is making a big comeback alongside Coty, launching a makeup line with a boldly pop aesthetic, designed
Innovation Awards spotlight | 1.75L Cradle D’Ussé Cognac
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many
Trends
HEINZ x Heineken Six-Pack
After more than 150 years side by side, HEINZ and Heineken are finally joining forces in a unique hybrid design,
Jean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection
In a nod to Jean Paul Gaultier’s couture heritage, the brand’s new fragrance line features decorative bulb atomizers wrapped in
Marc Jacobs Beauty is back
Marc Jacobs Beauty is making a big comeback alongside Coty, launching a makeup line with a boldly pop aesthetic, designed
Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called
Business
Cosmogen steps up its game with the acquisition of Asquan Group
By acquiring 100% of Asquan Group, a Hong Kong–based beauty packaging specialist, Cosmogen is entering a new growth phase and
Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions
Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for