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Exclusive | Maison Myrthus: Redefining the art of gifting through packaging
In this interview, we speak with Maxime Trassaert, Founder and Creative Director of Amertume Studio, the Paris-based creative studio behind

Press release | All eyes on Paris as registration opens for Paris Packaging Week’s biggest edition yet
Paris Packaging Week will see 950 exhibitors put packaging innovation centre stage in Paris on 3 & 4 February 2027,

Lysol warms up the air sanitiser category with two seasonal scents
The brand has added Apple Cinnamon and Winter Woods as limited-edition fragrances to its Air Sanitiser aerosol range, pairing festive,

Living Proof turns dry shampoo into a holiday scent moment with Frosted Fig
The brand has launched a limited-edition version of its Advanced Clean Dry Shampoo in a seasonal frosted fig fragrance, pairing

Chanel Fragrance & Beauty partners with Hydro for low-carbon aluminum beauty packaging
Norwegian aluminum and energy company Hydro has partnered with Chanel Parfums et Beauté to develop low-carbon aluminum for cosmetics packaging

Aerossol Week 2026: Brazil’s aerosol sector strengthens its talent pipeline
Organised by ABAS with Universidade Presbiteriana Mackenzie, the 2026 edition brought together 43 students and 30 industry specialists in São

Unilever takes factory management into the digital age with AI
Together with Accenture, the group is expanding the use of AI-powered virtual factory models to help production sites anticipate technical

Exclusive interview | How Future Leaders changed my career
Among the Future Leaders 2026, Thomas Bernad stands out as one of the leading figures of a new generation of

FaiveleyTech supports the launch of YOM™ Beauty with an innovative custom-designed packaging solution
FaiveleyTech, the French expert in high value-added cosmetic packaging, is taking a new step forward towards sustainable luxury. Its Beauty

Ball and Unilever team up on six-design Rexona aerosol collection
Using its Dynamark PRO variable-print technology, Ball Corporation has created six football-inspired aerosol can designs for Rexona Maximum Protection, helping

Aptar Beauty brings AAT aerosol valve production to the U.S.
By localizing production of its AAT Vertical Slider valve in the United States, Aptar Beauty aims to improve spray consistency,

Native reformulates its deodorant spray with a propellant-free formula
The P&G-owned personal care brand is rolling out an aluminium-free aerosol spray that promises up to 72 hours of odour