Native reformulates its deodorant spray with a propellant-free formula
The P&G-owned personal care brand is rolling out an aluminium-free aerosol spray that promises up to 72 hours of odour protection, quick drying and a cleaner-feeling format across ten scents, while responding to consumers looking for simpler, high-performance everyday deodorant options.
Native, the personal care brand owned by Procter & Gamble, has launched a reformulated deodorant spray as part of a wider update to its deodorant and body wash range. The new spray is free from aluminium and chemical propellants, and Native says it delivers up to 72 hours of odour protection while drying quickly and leaving no white residue.
The spray is available in ten scents, including Coconut & Vanilla, Sea Salt & Cedar and Toasted Vanilla & Honey. It is sold through Native’s own website as well as Target, Amazon and Walmart, with the launch reflecting growing demand for personal care products that pair cleaner formulations with strong performance claims.
