Living Proof turns dry shampoo into a holiday scent moment with Frosted Fig
The brand has launched a limited-edition version of its Advanced Clean Dry Shampoo in a seasonal frosted fig fragrance, pairing its proven oil-absorbing formula with a creamy, woody scent profile designed to refresh hair and add a festive touch between washes.
Living Proof has introduced Perfect Hair Day Frosted Fig Limited-Edition Advanced Clean Dry Shampoo, a seasonal interpretation of its best-selling aerosol dry shampoo. The 5.5 oz can combines the brand’s established formula, which removes oil, sweat and odour while leaving hair soft and manageable, with a new fragrance built around lush fig, subtly sweet coconut, soft lily petals and warm woody notes.finance.yahoo+1
Lauren Fenton, Chief Marketing Officer at Living Proof, said: “We know consumers want more from the days they don’t wash their hair – more performance, more ease and increasingly, more enjoyment. Sometimes that means completely rethinking what dry shampoo can do. Other times, it’s giving someone a new reason to discover a product people already love. Frosted Fig brings a little something special to the season, without compromising the performance they expect from us.”
