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HEINZ x Heineken Six-Pack
After more than 150 years side by side, HEINZ and Heineken are finally joining forces in a unique hybrid design,

Jean Paul Gaultier looks to couture archives for Les Ateliers Gaultier fragrance collection
In a nod to Jean Paul Gaultier’s couture heritage, the brand’s new fragrance line features decorative bulb atomizers wrapped in

Marc Jacobs Beauty is back
Marc Jacobs Beauty is making a big comeback alongside Coty, launching a makeup line with a boldly pop aesthetic, designed

Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief
Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called

Loch Lomond Brewery extends West Highland Spirits into RTDs
Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with

Guerlain celebrates spring flowers with fragrance limited editions
Guerlain continues its tradition of celebrating spring blooms through limited editions of its iconic bee bottle. Spotlight on the 2026

Veuve Clicquot’s packaging collab with Architect of Joy Yinka Ilori
Champagne house Veuve Clicquot (LVMH) chose Milan Design Week 2026 to reveal a new collection created with artist and designer

Aptar partners with Clarins on a bespoke packaging solution for the Double Serum Foundation
Aptar Beauty is partnering with Clarins on a bespoke packaging solution for the Double Serum Foundation, highlighting the rise of

The new Captain Morgan Sliced pack is now available in ready-to-drink cans
The Captain Morgan Sliced Colada Style mixed pack stands out thanks to its colourful can packaging, designed to reflect its

From handcrafted to heritage, how spirits are mining new design trends
In a market undergoing rapid change marked by the rise of no/low products and RTDs and declining consumption, spirits are

Saint James rings in 260th birthday with Elégance, a limited-edition rum
French rum purveyor Saint James (La Martiniquaise) rolled out a limited-edition launch to mark 260 years of business. The rum,

A signature Dior bag becomes the inspiration for a new fragrance
Dior continues its dialogue between fashion and perfumery with Cuir Saddle, a creation by Francis Kurkdjian directly inspired by its