Trends

Ball Corporation invests in Meadow to revolutionise packaging with aluminium refills
Ball Corporation, a global leader in sustainable aluminium packaging, has announced an investment in Meadow, a Swedish startup. Meadow’s innovative

Geka plays with new shapes and fibers for mascara and lash brushes
New molded mascara brushes and fiber options were on show at German applicator specialist Geka’s booth at Paris Packaging Week

Aptar Beauty targets refillable purse spray market with Nomad Refill
Dispensing giant Aptar Beauty has commenced 2025 by unveiling two packaging solutions: refillable purse spray Nomad Refill and redesigned versions of

Alessandri Design develops sophisticated packaging for Batthyány wines
Vienna-based Alessandri Design & Brand Studio, founded by Cordula Alessandri and Hans Proschofsky, has designed a new label for Weingut

ADF Innovation Awards 2025: Game-changing designs
Dominique Huret reviews some of the sustainable packaging solutions and innovative aerosol can concepts entered into the 2025 ADF Innovation

Press release | Paris Packaging Week Reveals the Finalists for the ADF, PCD and PLD Innovation Awards
Paris Packaging Week has announced the finalists for its 2025 Innovation Awards, an annual celebration of the most outstanding innovations

Press release | Unveiling the 2025 Conference Agenda: Key Insights from Industry Leaders at Paris Packaging Week
Top industry leaders from iconic brands like L’Oréal, Unilever, Yves Rocher, LVMH, and Fauchon will unite to reveal exclusive insights

Wicked beauty collaborations bring enchanting packaging to life
For its Wicked-inspired beauty collections, brands like r.e.m. beauty and Dr. PAWPAW have created stunning packaging that embodies the famous

Press release | Coca Cola, Microsoft, PepsiCo and Unilever join speaker line up as Pentawards Festival partners with Paris Packaging Week
Global brand leaders set to attend the Pentawards Festival, hosted for the first time by Paris Packaging Week to celebrate

Byredo and FaiveleyTech: Sustainable elegance for Mojave Ghost Absolu
Byredo has partnered with FaiveleyTech to craft the cap for its Mojave Ghost Absolu de Parfum, blending luxury with sustainability.

Interview | “In packaging, the biggest challenge is testing new ideas,” Jake Inglis
A student in Product Design at Nottingham Trent University, Jake Inglis won Gold and Sponsor at Starpack student competition for

Interview | “Packaging offers opportunities for real impact,” Teresa Vargas Matos
Teresa Vargas Matos, Co-Founder and Strategy Manager at Matters To You Studio, a branding and sustainable transition agency, is part