PCD Innovation Awards 2024 winners


PCD Innovation Awards 2024

In December 2023, our prestigious jury, made up of brands such as Chanel, Dior, PUIG, Interparfums and many others, met to judge the entries for the PCD Innovation Awards.

The official awards ceremony took place on 17 January 2024 at the Circular Economy Stage. Discover the winners below! 

Make-up - Mass market

Covergirl Lash Blast Cleantopia Mascara 900x600


Covergirl Lash Blast Cleantopia Mascara

An eco-friendly design, with 96% recycled plastic used in the cap and 30% for the bottle, with blow-molding technology and a new die-cut secondary packaging.

Product presented by Coty.


Mascara Telescopic Lift L’Oréal Paris 

The Telescopic Lift Mascara from L’Oréal Paris, launched in early 2023, features recyclable polypropylene packaging, combining durability and high-end design without increasing the price, illustrating a significant innovation in cosmetics packaging.

Product presented by L’Oréal.

Mascara Telescopic Lift L’Oréal Paris 900x600

Make-up - Premium & Luxury market

31 Le Rouge 900x600


31 Le Rouge

Le 31 Le Rouge by CHANEL is a luxury lipstick inspired by the famous mirrored staircases of the “31 rue Cambon” boutique. Its innovative design aims to offer a new high-end signature for Chanel. The product combines a thin glass tube with a golden aluminum collar on both base and cap, while remaining refillable and durable.

Presented by Chanel Parfums Beauté.


Rouge à Lévre Rouge Premier

Rouge Premier Lipstick stands out in the world of premium make-up for its innovative ceramic packaging, designed to be plastic-free and refillable. Developed in collaboration between Dior and Bernardaud, this lipstick features an enamelled ceramic tube precisely assembled with metal elements.

Presented by Parfums Christian Dior.

Rouge à Lèvres Rouge Premier 900x600
Artist Face Powders 900x600


Artist Face Powders

Artist Face Powders is a premium make-up product that meets the challenge of reconciling luxury and sustainability. In response to environmental and societal issues, this product has been designed to be recyclable, refillable and minimalist, with a robust matte aesthetic appearance.

Product presented by Make up For Ever.

Fragrances - Women


Burberry Her Eau de Parfum

Burberry Her Eau de Parfum, launched in October 2023, breaks new ground with its unique gel formula containing suspended petals. Developed by COTY R&D, this formula uses a blend of calcium alginate, gellan gum and agar to keep the petals in suspension. The main technical challenge was to design a suitable dispensing system.

Product presented by Coty.

Burberry Her Eau de Parfum 900x600
La Panthère Eau de Parfum 900x600


La Panthère Eau de Parfum

La Panthère Eau de Parfum de Cartier, scheduled for release in November 2023, illustrates a remarkable step forward in fragrance sustainability. As part of its commitment to sustainability, Cartier has redesigned this iconic fragrance into an eco-designed, refillable version.

Product presented by Cartier Parfums.


Flower By Kenzo Ikebana Eau de Parfum

Flower by Kenzo Ikebana Eau de Parfum, launched on July 1, 2023, embodies a remarkable innovation in perfumery. Aiming to enhance the Flower by Kenzo range with a more premium and responsible touch, this fragrance features a pressed glass cap, reducing the use of fossil plastic thanks to a 64% polyamide biosourced insert.

Presented by LVMH Fragrance Brands.

Flower By Kenzo Ikebana Eau de Parfum 900x600

Fragrances - Men

Penhaligon's - Potions & Remedies 900x600


Penhaligon's - Potions & Remedies

Penhaligon’s – Potions & Remedies, introduced on August 15, 2023, is a true work of art in perfume packaging. It skilfully blends aesthetics and functionality with its elegantly fluted glass bottle, tinted a dark green, and its meticulous design including ribbon, label and gold collar. What makes this fragrance particularly special is its refillable aspect, reflecting a commitment to ecology.

Product presented by Penhaligon’s.


JPG Le Male Elixir

JPG Le Male Elixir, launched on May 15, 2023, is a remarkable innovation in the world of men’s fragrances. The challenge was to create a new bottle that better showcased JPG’s famous marinière. To achieve this, a fully ribbed bottle was designed, aligned in 3D with the old marinière for consistency across the range.

Product presented by PUIG France.

JPG Le Male Elixir 900x600

Personal care - Mass market




This packaging is totally innovative in the hair color market. Its use is new, thanks to the 2in1 cardboard jar. It attracts direct attention on the shelf. L’Oréal has filed a patent for the sealing of the allergy test channel. Almost all components are recyclable, so we’ve managed to reduce our plastic consumption considerably.

Product presented by L’Oréal.


Recycled and Recyclable Ecorefill Bottle

The main objective was to reduce the ecological impact of L’Occitane en Provence’s eco-refills, in line with its commitment to make all its eco-refills recyclable by 2025 (Ellen Mac Arthur commitments). The innovation consisted in replacing its 25 personal care eco-refills, currently made of flexible multi-material sachets that are difficult to recycle.

Product presented by L’Occitane en Provence.

Recycled and Recyclable Ecorefill Bottle 900x600
Oleor Color in shampoo-ONE PUSH 900x600


Oleor Colour in shampoo-ONE PUSH

L’Oréal’s “Oleor Colour in shampoo-ONE PUSH” reinvents at-home hair coloring by simplifying the process. Its double-pump system ensures precise dosage and optimal sealing thanks to laser welding. Thanks to a major breakthrough in packaging design, innovative design and improved use of hair dye products, it has regained a large share of the hair color market in China.

Product presented by L’Oréal.

Skincare - Mass market


Clear Start Breakout Clearing Booster x GREENIS® Dispenser

Clear start is DERMALOGICA’s sister brand, dedicated to young consumers. Targeted consumers want simple, fast and robust gestures, while being more sustainable. This product is a practical dispenser with an intuitive dropper, all-PP packaging and 75% PCR and no plastic, emphasizing sustainability and recyclability.

Product presented by DERMALOGICA.

Clear Start Breakout 900x600
Porescreen Mineral Sunscreen SPF40 900x600


Porescreen Mineral Sunscreen SPF40

DERMALOGICA Porescreen Mineral Sunscreen SPF40″ combines SPF 40 sun protection and skin care in a single product. In collaboration with DTS Europe, Dermalogica has developed a 100% recyclable packaging with a mono-material airless system. This innovative approach enables the microencapsulated formula to work effectively without obstructions.

Product presented by DTS Europe.


Serum Yeux Hyalu B5

The aim of this packaging is to boost the formula’s performance through a massage tool integrated into the dispensing system. As the eye contour area is the first to reveal the signs of ageing, this pack aims to decongest, plump and repair this area rapidly through its cold, massaging effect. This product completes the Hyalu B5 range, dermocosmetic’s #1 anti-aging serum.

Product presented by L’Oréal – La Roche-Posay.

Serum Yeux Hyalu B5 900x600

Skincare - Premium


Sublimage Extrait de nuit

The aim was to design a sustainable packaging using the noblest and most recyclable materials (glass, metal, paper), while reserving the use of plastic for technical components. The use of the product, including the filling process, had to meet the most demanding criteria in terms of ergonomics and elegance.

Product presented by Chanel Parfums Beauté.

Sublimage Extrait de nuit 900x600
Sublimage La Crème 900x600


Sublimage La Crème

The mission was to renovate Chanel’s top-of-the-range skincare cream pot, Sublimage La Crème, by creating a refillable, portable packaging.
The aim was to raise perceived quality by improving the franchise’s classic aesthetic codes through the use of noble materials.

Product presented by Chanel Parfums Beauté.


Dior Prestige Le Nectar Premier

The refill has been designed to be portable, with an aluminum cap for weekend transport to avoid pump activation. The decoration of the refill is to take up the 3D texture of the secondary box, as well as the lens of the cap.

Product presented by Parfums Christian Dior.

Dior Prestige Le Nectar Premier 900x600
The Ultimate S Cream 900x600


The Ultimate S Cream

This prestigious anti-aging cream is presented in a white glass jar that pays homage to the traditional Korean moon jar. Symbolizing the richness and rebirth of the full moon, it leaves a new impression every time you look at it. The Sulwhasoo brand beautifully integrates this symbolism into its packaging, fusing heritage with a contemporary reinterpretation.

Product presented by Amorepacific.

NEW: Limited Edition >2000 pieces


Les écrins parfumés

The aim is to assert Cartier’s expertise in fragrances and offer new perfume rituals with strong decorative values. A design rooted in Cartier’s DNA: the design is inspired by Cartier’s iconic red box.

Product presented by Cartier Parfums.

Les écrins parfumés 900x600


MM REPLICA Empty Wooden Box

Ecological box, 100% FSC-certified MDF, with high-end lacquering and engraving. A new high-end wooden container for a prestigious gift experience.
Designed for REPLICA Eau de Toilette 4x100ml or REPLICA Candle 4x165gr.

Product presented by L’Oréal.


Minaudière Maquillage Noel 2023

Dior’s “Minaudière Maquillage Noël 2023” is an innovative all-metal palette, designed to hold a Dior Lipstick and three refills, and then transforms to carry a Dior Lipstick and an iPhone. This palette, which required complex know-how to manufacture, stands out for its dual use and elegant design.

Presented by Parfums Christian Dior.

Minaudière Maquillage Noel 2023 900x600

NEW: Limited Edition <2000 pieces

L'Or de J'adore by Jean-Michel Othoniel 900x600


L'Or de J'adore by Jean-Michel Othoniel

This piece is composed of a bronze pearl structure, in which the crystal bottle and its bronze stopper rest. Without the pearl structure, the bottle could not stand upright: this was a JMO requirement. The bronze stopper had to fit the crystal bottle perfectly.

Product presented by Parfums Christian Dior.


Temyris, the beauty minaudiere

Temyris is an innovative 3-in-1 beauty accessory, refillable and eco-responsible, luxurious and customizable, combining lipstick, powder and fragrance in a compact design with noble materials.

Product presented by Temyris.

Temyris, the beauty minaudiere 900x600
Lancôme Absolue Soft Cream x Le Louvre 900x600


Lancôme Absolue Soft Cream x Le Louvre

The objective of this product was to have a precious product in a very limited edition, with “noble” materials, and an artisanal player on the market. The packaging is extremely luxurious, with 23-carat gold leaf, reflecting high-end French craftsmanship and symbolizing elegance.

Product presented by L’Oréal – Lancôme.

Contact us

Josh Brooks​

Co-Event Director

+33 (0)1 40 22 72 72 

Christelle Anya​

Content & Community Director

+33 (0)1 40 22 72 76 

Lucie white background 500x500 (2)

Lucie Le Flanchec

Marketing Executive

+33 (0)1 40 22 72 73