Focus on… Our favourite packs designed by women

To celebrate women’s history month, women owned brand Luna Bay Booch has released a limited-edition flavour of hard kombucha. 

The packaging celebrates femenine strength using a moon crescent, a long-time symbol of female empowerment, and copy alongside that reads “She Moves, She Grows, She Sines, She Blooms”. A light purple also dominates the label. 

Art Director Chloe Camile has designed the packaging for Seasonly, a clean, natural, and vegan skincare brand known for offering personalised products. 

For the primary packaging, the decision was to make a sober design to emphasise the information such as the ingredients and the name. The colour was used by touch to highlight the ingredients of the product and logo while reminding the colour of the case. 

Founded by Creative Director Katie Klencheski, Smakk Studios teamed up with Mother Dirt to create packaging for the skincare brand. 

In celebration of the reformulation of Mother Dirt’s entire line and the release of two new restorative skincare kits, the brand has announced a bold refresh of its entire identity, led by branding and marketing agency SMAKK. 

The typeface for the logo gives off the appearance that the letters are growing, like plants reaching towards the sun. The colour palette pairs naturally soft and quiet tones with energetic red and deep purple. These themes extended across all the materials and brand touch points, informing everything from brand strategy and identity development and packaging. 

San Francisco based graphic designer Ashleigh Brewer collaborated with Naked Sundays to create these vibrant packs! These designs feature a perfect purple hue with a holographic logo to match. 

According to the brand, “Transforming SPF into a must-have accessory for this generation, Naked Sundays set out with a mission to capture the hearts & imaginations of customers, whole providing high performance, antioxidant-infused vegan, cruelty free sunscreen”. 

Designed by Ttsvett design Lilac is a brand specialised in natural skincare.

The pack features a lilac flower matching the colour palette and the pattern. This chosen colours are an expression of freshness and naturalness, which is in line with the values of the brand. The logo features give the design softness.