The new BeverageTrak data shows that consumers prefer premium spirits

While the price of spirits has increased due to global inflation, the data from CGA NIQ shows that consumers are more willing to purchase premium products. Compared to 2022, the prices of spirits, on every categories, have increased. While Cognac remains the most expensive, Tequila is now the second-highest, overtaking whiskey.   “It’s important for brands, […]