Press release | Modern consumers demand sustainability that’s more than skin deep
Sustainability and style don’t have to clash – but they do have to be genuine. Improving packaging’s sustainability has long been a key challenge for internal teams at beauty brands. But, as Gen Z and now Generation Alpha consumers become dominant forces in the consumer market, the pressure to find new packaging solutions that combine […]
“The future of packaging will be less plastic based,” Manush Barvar, Brauzz
Generally, there is a consensus that the age of conspicuous consumption has to end – or, at least, be reduced. Products need to get smaller, packaging needs to get more efficient, and consumer behaviour needs to shift. While consumer surveys show that modern consumers are willing to make these changes, Manush Barvar, co-founder of Brauzz […]
Join our Eco-Tour | Source the latest sustainable packaging solutions at Paris Packaging Week 2024
Sourcing sustainable packaging just got easier at the Eco Tour, at Paris Packaging Week 2024. Sustainability is a hot topic and knowing what can help you create the perfect packaging whilst understanding the environmental impact is important. Be ready for a special tour of the exhibition floor to find your next sustainable project. Our guided […]