Desire, scale, and superheroes – insights from the Pentawards Festival

Rob Alderson looks back at this year’s Pentawards festival in Paris, where design executives from brands such as Pepsi, Nestlé and Diageo shared an eclectic range of views. Rob Alderson reflects on a key debate at the Pentawards Festival: can sustainability coexist with desire in packaging design? Jeremy Lindley (Diageo) believes that designers need to […]