Beame makes suncream fun for Gen Z

London-based brand Beame wants to help Generation Z to adopt the right habits when it comes to the sun. To encourage reapplication, it uses a practical spray and fun UV stickers. It’s a playful, sensory approach to making sun protection a part of everyday life. Launched in March, Beame offers an innovative approach to encouraging […]

PCD Innovation Awards Spotlight | DROP N°5 L’EAU 50ML

In December 2024, our prestigious jury, composed of brands such as Chanel, Dior, PUIG, Interparfums, and many others, gathered to judge the entries for the PCD Innovation Awards. The winners of the PCD Innovation Awards 2025 were announced, celebrated, and honoured at PCD Paris, as part of Paris Packaging Week in January 2025. Limited Edition […]