Cathay Pacific partners with Hong Kong Beer Co to launch beer made for 35,000 feet

Cathay Pacific has teamed up with Hong Kong Beer Co to create Betsy Beer, a 4.2% pale ale specially brewed to be enjoyed on flights at high altitude. Passengers often experience dulled taste buds when flying, so this beer’s recipe combines science and traditional brewing techniques to deliver full flavour even at 35,000 feet. Named […]

Novelis and Meadow partner to boost aluminium circularity in consumer packaging

Stockholm-based packaging tech company Meadow has announced a new partnership with Novelis, the world’s largest recycler of aluminium, to enhance the sustainability and scalability of its aluminium pre-fill solution, MEADOW KAPSUL™. Novelis joins Meadow’s established supply chain network, which already includes Ball Corporation, DRT Holdings, and C-CARE, to increase the recycled content in MEADOW KAPSUL™ […]