Bringing Friuli’s heritage to life with the bold design behind San Zorz beer
San Zorz beer, designed by DUDE Design, brings Friuli’s brewing heritage to life with a playful and striking pop-art style.
The design draws inspiration from the legend of St George, the revered patron saint of the region. Portrayed as a dynamic, modern hero, St George is shown slaying a dragon with bold colours and energetic lines. This striking image is set against the stunning natural backdrop of Friuli, including the majestic Dolomites and the serene Marano lagoon, bringing local mythology into the present day.
The brand pays tribute to the region’s hardworking spirit and strong cultural traditions. Every element of the design echoes this connection, from the imagery to the subtle nods to local life and craftsmanship. The name ‘San Zorz’ itself is a warm, friendly salute to the Friulian dialect, offering a sense of familiarity and belonging, as if the beer were calling out to friends in a local bar.
