Absolut pays tribute to Keith Haring with a vibrant collector’s edition
Absolut is celebrating almost 40 years of artistic collaboration with Keith Haring with a bottle inspired by his iconic poster.
It was Andy Warhol who initiated the meeting between Keith Haring and Absolut, giving rise to a memorable collaboration. Haring became the second artist to lend his style to the brand, creating four posters featuring the famous bottle and its emblematic dancing red figures on a yellow background. A strong alliance between pop art and 80s culture.
The new edition takes up the visual elements of the 1986 poster, with dancers in relief directly integrated into the bottle. The packaging also reflects this aesthetic, combining the bright yellow of the original with Absolut’s signature blue panels and Haring’s iconic white drawings. A vibrant tribute to a timeless artistic collaboration.
