Dove Men+Care partners with JDO for refresh of deodorants

Dove Men+Care has partnered with design agency JDO to refresh its deodorant packaging with a clean, minimalist look based on the idea of “Confident Simplicity.” The new design features a curved brand line framing the logo on a graphite-grey background, supported by bold macro photography that highlights natural ingredients and product benefits.

Dennis Chua, Associate Director, Dove Men+Care Deodorants, Unilever, said: “This packaging refresh encapsulates the essence of Dove Men+Care – combining care, confidence, and connection into a design that is both meaningful and visually compelling.”