Hybrid beauty makes its mark on make-up packaging design trends
Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging—often driven by masstige brands in Asia—that luxury players in the West will be sure to capitalize on. Formes de Luxe identifies the packaging trends that are leading the charge in the make-up space.
Brands are exploring the limits of ‘precious’ detailing in cases embossed with shiny gold or silver metal. A recent Yves Saint Laurent lip collections in oils or inks is one example. Others include packs made of worked glass: Absolue fluid foundation by Lancôme, or adorned with jewels as in the limited-edition Pillow Talk by Charlotte Tilbury.
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