Diageo adjusts its sustainability and packaging targets

The group is revising its environmental ambitions, focusing on more recycled content but relaxing some of its initial commitments. In 2025, Diageo announced that it had exceeded its target of 35% recycled content, reaching 43% for PET bottles. Overall, the proportion of recycled materials in packaging stands at 46%, with a revised target of 50% […]

Jameson unveils a new evolution of its iconic bottle

The Irish brand is subtly modernising its design while reaffirming its heritage, expertise and roots in Midleton. Since 1968, Jameson’s green silhouette has remained virtually unchanged, a symbol of its global success. The new version highlights its hometown, Midleton, with the words ‘Crafted for Smoothness at the Midleton Distillery,’ a direct tribute to the place […]