Jameson unveils a new evolution of its iconic bottle

Since 1968, Jameson’s green silhouette has remained virtually unchanged, a symbol of its global success. The new version highlights its hometown, Midleton, with the words ‘Crafted for Smoothness at the Midleton Distillery,’ a direct tribute to the place where the magic happens.

The redesign introduces brighter colours, a modernised logo and details such as embossing and aluminium foil. These additions reinforce the premium feel and ensure greater shelf presence, while preserving Jameson’s iconic DNA.