Lefort unveils a new case to accompany its bottle

After rethinking its design, the flagship brand of Les Bienheureux presents a modernised showcase with familiar and elegant codes.

The new packaging retains the midnight blue colour of the previous version, ensuring visual continuity with the bottle. The Lefort lettering, still arranged vertically, reinforces the brand’s recognisable graphic identity.

The modernised case will make its debut at whisky events in the autumn, then during end-of-year promotions. It will be available in most stores already partnering with Lefort.

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