Inclusive beauty: Tilt Beauty launches a user-friendly lip liner
In a sector where innovation lies in the details, Tilt Beauty is betting on redesigned packaging to meet growing demands for inclusivity and usabilit, aligned with what today’s consumers expect.
Aerin Glazer, the 22 year old founder of the brand, was diagnosed at the age of 13 with psoriatic arthritis: a condition that combines psoriasis and arthritis.
“With shaky hands, applying certain makeup products was a real challenge”, says the founder.
“I wanted to design a solution for myself and so many others in a similar position. That’s why we created this wider, heavier grip in the middle of the pencil to comfortably sit between your fingers. It’s designed for more optimal control and precise application. I also wanted this product to feel design forward—something that’s really interesting when you pull it out of your makeup bag”.
