Aptar Beauty and Clarins unveil reloadable airless eye cream packaging
Pioneering sustainability and elegance, Clarins and Aptar Beauty present a reloadable airless pack for Total Eye Lift. This luxurious innovation demonstrates that premium beauty can embrace eco-responsible, user-friendly solutions without sacrificing style.
Delivering exclusive design and sustainability, the reloadable airless packaging for Clarins’ Total Eye Lift was crafted with Aptar Beauty’s Gaïa system. Metal casing and recyclable plastic reloads connect via bi-injected gaskets, preserving the formula by minimizing air contact. Clarins’ signature red metal overshell conceals technical parts, highlighting minimalist beauty and a seamless user experience, appealing to environmentally conscious consumers and luxury brands alike.
“We are proud to support Clarins with the first market launch featuring our Gaïa airless platform,” said Florence Muh, Director of Customer Support & Development at Aptar Beauty EMEA. “It is a true innovation designed for brand differentiation that puts the customer experience first.” This milestone advances beauty packaging, combining aesthetics, performance, and sustainability for a new generation of discerning consumers.
