A case for Eminente for the end of the year

Designed for supermarkets, the cardboard box echoes the colours of the Carta Oro version. Against a deep blue background, the golden silhouette of the iconic crocodile-textured bottle reinforces the visual consistency with the original label.

With this new packaging, Eminente is affirming its ambition to establish itself alongside premium brands such as Diplomatico and Don Papa. This launch marks a key step in the brand’s roll-out in the mass market.