What the latest Indie launches tell us about the beauty market
From brand closures to reselling at explosive prices, what is the reality of the current market? Still vibrant, still bringing creative ideas to life. The Beauty market continues to attract fervent entrepreneurs in the pursuit of releasing yet another miracle product on the market. But what makes or breaks a brand? Is the market out of breath? Maybe not.
From science-focused, owned formulas to functional fragrances and makeup as skincare, the beauty industry is serving niche consumer needs, where holistic wellbeing takes centre stage.
All about novelty
The consumer market is fueled by constant innovation. If a brand doesn’t launch products after products, it may lose momentum. In the likes of Charlotte Tirlbury, who releases a new product almost every week, in order to perform in the press and “get quotes”, while ensuring visibility in retail, the Beauty industry requires constant growth, scaling, selling and relaunching new products.
