Exclusive Interview | Anthony Bouvier, Future Leaders 2026
Anthony Bouvier has been working as a Product Manager at Hyléance since 2021. He is also a PhD candidate in Marketing at IAE Lyon, France. His research focuses on how different materials such as glass, plastic and metal influence consumer engagement with reusable packaging solutions..
What made you want to pursue a career in the packaging industry?
Anthony Bouvier – I discovered the sector during my work-study programme at Hyléance, and I quickly realised that packaging — even if it appears simple — is the result of a delicate balance between industrial constraints, brand expectations, consumer needs and environmental considerations. That blend of complexity and impact is what immediately captivated me and made me want to pursue a career in this field.
Even though packaging represents only a small share of a product’s overall impact, it can play a meaningful role in driving more responsible solutions. This opportunity to take concrete, measurable action is what motivated me to commit fully to this field. And every day, I try to contribute in a way that genuinely helps move the world in the right direction.
What is one of the biggest challenges you have faced as a young leader in this industry?
Anthony Bouvier – I mainly work on reusable packaging. It has real environmental potential, but asking consumers to change deeply ingrained habits – buying refills, cleaning and reusing – remains a major challenge.
Another key challenge is navigating between marketing requirements, user needs, brand demands and industrial realities. Defending your ideas in this complex environment is demanding, but also very stimulating.
What misconception about packaging would you like to change?
Anthony Bouvier – Many people think that packaging is primarily responsible for a product’s environmental impact. In reality, it accounts for only a fraction of that impact. Reducing our footprint also depends on the actions of manufacturers, brands and consumers. Everyone has a role to play!
