New Grove Inception: The Art of Mauritian Mastery by Just Design

With New Grove Inception, the oldest Mauritian rum ever marketed, Grays pays tribute to local expertise while reinventing its heritage. After modernising the range’s identity, Just Design created packaging that is both bold and timeless, symbolising excellence and expertise.

The jewel in the collection’s crown, Inception was designed to embody the maturity and depth of its age. The design extends the visual universe of New Grove, while enhancing it with refined details and an aesthetic designed for collectors. A natural evolution, imbued with prestige and authenticity.