When packaging redefines luxury in beauty

Long relegated to a secondary role, packaging has now emerged as a major strategic lever in luxury beauty. At a time when desire, responsibility and innovation converge, Paris Packaging Week 2026 is shaping up to be a key event for decoding the industry’s new rules of the game. According to a study by James Cropper, […]

Press release | Paris Packaging Week 2026: All eyes on PPWR as the countdown to Paris begins

Paris, 29/01/2026 – On 5 & 6 February 2026, Paris Packaging Week opens a new chapter, bringing the packaging industry together at a defining moment of transformation driven by the European Packaging and Packaging Waste Regulation (PPWR) and other major EU regulations. With 930 exhibitors and more than 15,000 visitors expected from over 100 countries, […]