Reynolds and Reyner redesign the French Boulevard special edition
The French Boulevard brand is represented by a powerful symbol: the diamond, carefully reinterpreted and incorporated on both the main label and the neck label. The redesign of the French Boulevard Special Edition label is part of the evolution of the new visual identity, striking a balance between innovation and continuity. More contemporary, the design […]
Jaeger-LeCoultre, Johnnie Walker, Guerlain… luxury brands celebrate Lunar New Year 2026 with limited-edition packaging
Swiss watchmaker Jaeger-LeCoultre, fragrance player Guerlain and spirits producer Johnnie Walker are among the luxury brands to have released packaging created in celebration of Lunar New Year. The occasion is an opportunity to team up with artisans, artists or fashion designers to foster creativity in design. Rémy Martin’s tie-up with Xue Song saw the Chinese […]