New Premium Spice Alchemist range blends fine fragrance with daily protection

Previewed at Super Bowl LX, Old Spice’s Premium Spice Alchemist line brings cologne-level scents to deodorant aerosols, body wash and mist, with formulas free from aluminium, parabens, phthalates, dyes and silicones. Old Spice is entering the premium grooming space with its new Spice Alchemist collection, designed to bridge the gap between high-end fragrance and everyday […]