New Premium Spice Alchemist range blends fine fragrance with daily protection
Previewed at Super Bowl LX, Old Spice’s Premium Spice Alchemist line brings cologne-level scents to deodorant aerosols, body wash and mist, with formulas free from aluminium, parabens, phthalates, dyes and silicones.
Old Spice is entering the premium grooming space with its new Spice Alchemist collection, designed to bridge the gap between high-end fragrance and everyday deodorant performance. The line spans three formats: an aerosol deodorant offering cologne-infused 24-hour odour protection without aluminium, parabens or phthalates; a hydrating body wash formulated without dyes, silicones or phthalates; and a cologne mist spray free from parabens and phthalates.
“The collection addresses demand for elevated scent experiences whilst maintaining the odour protection performance associated with the brand,” said Kate DiCarlo, Senior Director of Communications at Old Spice
