Lynx expands fine fragrance Collection with gourmand body sprays
Unilever’s Lynx grows its premium Fine Fragrance line with five new food-inspired body sprays plus shower gels and sticks, delivering 72-hour odour protection via enhanced zinc technology at accessible prices.
Lynx is broadening its Fine Fragrance Collection, originally launched last year, with five new body spray scents inspired by trending gourmand notes popular among Gen Z on social media. The expanded range now includes Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Sunset Fresh, all formulated with essential oils and twice the zinc odour protection of standard Lynx sprays for 72-hour freshness.
“Last year, the Lynx Fine Fragrance collection redefined what it means to be premium and engaged with the evolving personal care habits of young guys,” said Monique Rossi, General Manager of deodorants at Unilever UKI. The collection builds on Lynx’s status as the UK’s top male toiletries brand, with prior Fine Fragrance launches generating strong sales through in-store testers and perfumer collaborations from Givaudan and Firmenich.
