Beiersdorf and Ball hit 100% PCR milestone for NIVEA MEN aerosol cans

Beiersdorf and Ball Corporation have fully transitioned European aerosol cans to 100% post-consumer recycled aluminium, cutting emissions while proving large-scale circularity for NIVEA MEN and 8×4 deodorant sprays. Beiersdorf and Ball Corporation have completed a strategic partnership by converting all of Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminium, following a successful 2024 […]

Future Leader spotlight: Anthony Bouvier rethinks reusable packaging

As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions about packaging’s real environmental impact, from material choices to everyday consumer habits. Anthony Bouvier discovered packaging during a work–study placement at Hyléance. He quickly realised that what looks simple on shelf hides a delicate balance […]