Conner Ives reimagines MAC’s Viva Glam in an impactful limited edition
Rooted in Viva Glam’s legacy of giving, which donates 100% of its proceeds to health and rights initiatives, this project combines creativity and commitment. It highlights support for the trans community, at the intersection of beauty, self-expression, and activism.
Released as a limited edition, this lipstick stands out with a carefully crafted shade and a creative universe true to Conner Ives’ aesthetic. Designed to be both desirable and meaningful, it carries a strong message, embodied in particular by the slogan ‘Protect the Dolls,’ which has become the designer’s signature.
“Partnering with Conner Ives on Protect the Dolls through MAC Viva Glam is a very special moment for us. Conner represents a new generation of designers who use their platform with purpose, and that commitment to community is something we strongly align with at MAC Viva Glam has always stood for advocacy and action. This collaboration strengthens that mission and expands our support for trans communities worldwide”, says Nicola Formichetti, Global Creative Director at MAC.
