Old Spice launches Super Mario Galaxy Movie-inspired grooming collection
The limited-edition range brings together body spray, deodorant, body wash and other grooming essentials, all infused with five playful, cosmic-inspired scents created to reflect the adventurous universe of the film.
Old Spice is stepping into the world of gaming and entertainment with a limited-edition grooming collection inspired by The Super Mario Galaxy Movie. Designed to tap into the energy and fun of the film, the launch brings a more playful, collectible edge to the brand’s personal care lineup while still delivering the everyday performance consumers expect. It also reflects the growing trend of brands partnering with major entertainment franchises to create products that feel relevant, memorable and culturally connected.
The collection includes an aerosol body spray, deodorant stick, body wash, 2-in-1 shampoo and conditioner, and a hand, face and body lotion, giving consumers a full grooming routine under one themed launch. To strengthen the movie link, Old Spice also introduced five scent profiles – Cosmic Quest, Desert Detour, Castle Crush, Space Mischief and Brooklyn Bounce – each crafted to evoke a different part of the film’s imaginative universe and add a more immersive experience to the range.
