Fenty Beauty retires Pro Filt’r Soft Matte Foundation and prepares a new launch

FentyBeauty ProFiltr

Fenty Beauty is discontinuing its iconic Pro Filt’r Soft Matte Foundation, launched in 2017 with an inclusive approach that left a lasting mark on the beauty industry. At the same time, Rihanna’s brand is already preparing a new complexion product, presented as its next must-have. From the moment it launched, Pro Filt’r helped reshape expectations […]