This powerful combination of digital printing and connected packaging is poised to revolutionize the Consumer Packaged Goods (CPG) industry.
- Digital printing is a fundamental driver of personalized packaging, fulfilling the latest market requirements, including evolving regulations.
- Sustainability is a key benefit of digital printing. By enabling on-demand production, it reduces waste from overproduction and allows for the use of eco-friendly inks and substrates.
- Connected packaging is transforming the industry by enhancing consumer engagement, improving supply chain visibility, and enabling new business models.
- Digital twins of each packaging unit offer unprecedented possibilities. They can be used to optimize packaging design, improve production processes, and create unique, personalized consumer experiences.
- Brands and retailers can easily implement unmatched consumer experiences by following best practices and seamlessly integrating connected packaging into their operations.
- Examples of connected packaging in the dairy industry