Adrian Mas counts with 7 years of experience in the business development within the inorganic color industry for plastic and coatings. Currently holds the position of Business Development Manager for Europe at Alfarben (Torrecid Group). Previously leading the growth and business diversification in Asia-Pacific as a key account manager working closely with major global brands.
His approach interlaces deep technical product knowledge with strategic sales, ensuring that customer relationships are strong and mutually beneficial.
During the last years, Adrian took a key role introducing the range of innovative sustainable color solutions that Alfarben has developed, such as the RBLACK.