Reynolds and Reyner ignite Adventure with Black Roger rum branding
The Black Roger brand stands out thanks to its striking visual identity and a range of spicy rums with a strong positioning.
Black Roger is based on a clear creative direction, embodied by its emblem, the pirate octopus. This central character reflects the brand’s values: independence, strength and determination. Its distinctive design, both contemporary and iconic, creates immediate recognition in the rum market. It embodies a modern approach to storytelling, without excess, which reinforces the consistency between the visual, the tone and the product.
The brand is available in two main varieties: Spiced Gold and Spiced Black. Spiced Gold has a smoother, warmer and more accessible profile, designed for convivial tasting. Spiced Black, more intense and aromatic, is aimed at a public seeking character and complexity. Together, these two expressions offer a masterful balance between tradition, innovation and modernity, confirming Black Roger’s ambition in the premium spiced rum segment.
