Reuse is one of the key levers for decarbonisation for companies in the wine and spirits sector. The Maison des Vins et Spiritueux supports its members who are able and willing to embark on a reuse approach through a practical guide addressing sector-specific challenges. With insights from industry professionals across the value chain, this panel will present the key principles and tools needed to get started with reuse, drawing on shared experiences and best practices already implemented by some players in the sector.