Innovation isn’t just about ideas—it’s about leadership. Ideas are easy; making them happen is hard. In this keynote, Jo Smith shares insights from a unique career spanning 20 years agency-side and now client-side, revealing why the ability to see both worlds is the ultimate design leadership advantage.
Through real-world stories, and practical frameworks, Jo explores:
- Why empathy and translation—not ego—drive innovation design.
- How creative bravery needs safety nets to survive.
- The power of influencing from the inside to turn ambition into action.
Innovation needs design leaders who build bridges, not barriers—and leaders who’ve walked both worlds are uniquely equipped to make ideas happen.
