This session explores how connected packaging is emerging as a critical enabler of scalable AI & data foundations in beauty and luxury. Far beyond QR codes and campaigns, connected packaging creates a direct, product-level data layer that fuels first-party data, traceability, consumer intelligence, and operational decision-making.
Bringing together perspectives from global brand leadership and digital product identity, the discussion will unpack concrete use cases from brand protection and consumer engagement to data governance and AI readiness. Speakers will address the real constraints and show how connected packaging can move from experimentation to enterprise-scale impact.